---
title: "Marqeta vs Plaid: Which is more popular by branded search?"
description: "Which is more popular in search, Marqeta or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marqeta-vs-plaid"
publisher: "Brandwave"
---

# Marqeta vs Plaid: Which is more popular by branded search?

Which is more popular in search, Marqeta or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marqeta and Plaid
- **Competitive set**: Fintech
- **Market**: Global
- **Month measured**: Aug 2026
- **Marqeta Share of Search**: 0.4%
- **Plaid Share of Search**: 12.1%

## Which is more popular in search, Marqeta or Plaid?

- In August 2026, Plaid had more branded searches than Marqeta among fintech worldwide. Plaid was estimated to have 450K branded searches compared to Marqeta’s 14.8K, and held a 12.1% Share of Search versus Marqeta’s 0.4%.
- Plaid was ahead of Marqeta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among fintech worldwide moved from 0.49% to 0.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide moved from 12.2% to 12.1%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for fintech worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.
- Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Marqeta estimated searches | Marqeta Share of Search | Marqeta rank | Plaid estimated searches | Plaid Share of Search | Plaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.49% | 4 | 450K | 12.2% | 2 |
| Nov 2025 | 14.8K | 0.38% | 4 | 673K | 17.4% | 2 |
| Dec 2025 | 14.8K | 0.45% | 4 | 550K | 16.8% | 2 |
| Jan 2026 | 18.1K | 0.49% | 4 | 450K | 12.2% | 2 |
| Feb 2026 | 18.1K | 0.5% | 4 | 368K | 10.1% | 2 |
| Mar 2026 | 18.1K | 0.42% | 4 | 368K | 8.6% | 2 |
| Apr 2026 | 18.1K | 0.5% | 4 | 368K | 10.2% | 2 |
| May 2026 | 18.1K | 0.5% | 4 | 368K | 10.1% | 2 |
| Jun 2026 | 18.1K | 0.49% | 4 | 368K | 9.9% | 2 |
| Jul 2026 | 18.1K | 0.5% | 4 | 368K | 10.2% | 2 |
| Aug 2026 | 14.8K | 0.4% | 4 | 450K | 12.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Marqeta’s and Plaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marqeta**: Measured on the search term “marqeta”.
- **Plaid**: Measured on the search term “plaid”.

- [Marqeta profile](/demand/global-en/brands/marqeta)
- [Plaid profile](/demand/global-en/brands/plaid)
- [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marqeta or Plaid?

In August 2026, Plaid had more branded searches than Marqeta among fintech worldwide. Plaid was estimated to have 450K branded searches compared to Marqeta’s 14.8K, and held a 12.1% Share of Search versus Marqeta’s 0.4%.

## Cite this page

Brandwave. "Marqeta vs Plaid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/marqeta-vs-plaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marqeta-vs-plaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.