--- title: "Marpipe vs Smartly.io: Which is searched more?" description: "Is Marpipe or Smartly.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/marpipe-vs-smartly-io" publisher: "Brandwave" --- # Marpipe vs Smartly.io: Which is searched more? Is Marpipe or Smartly.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marpipe and Smartly.io - **Competitive set**: Ad creative automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Marpipe Share of Search**: 4.5% - **Smartly.io Share of Search**: 5% ## Is Marpipe or Smartly.io more popular in search? - In September 2026, Marpipe and Smartly.io were level in searches among ad creative automation platforms worldwide, with an estimated 1.9K versus 2.1K branded searches, at 4.5% and 5% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Smartly.io took it in November 2025, Marpipe took it in May 2026, Smartly.io took it in August 2026. - Across the 12 months ending September 2026, Marpipe’s share of searches among ad creative automation platforms worldwide moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 12 months ending September 2026, Smartly.io’s share of searches among ad creative automation platforms worldwide moved from 4% to 5%, and its estimated monthly branded searches moved from 2.4K to 2.1K. ## Top ad creative automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Smartly.io appeared in all four answers. Marpipe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smartly.io was listed before Marpipe in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Celtra | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Smartly.io | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bannerflow | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | AdCreative.ai | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Abyssale | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Marpipe | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Flashtalking | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Innovid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ad creative automation platforms - Asked ChatGPT "Which ad creative automation platform should I use?": 1. AdCreative.ai, 2. Smartly.io, 3. Marpipe - Asked ChatGPT "What are the best ad creative automation platforms?": 1. Celtra, 2. Bannerflow, 3. Abyssale, 4. AdCreative.ai, 5. Smartly.io - Asked ChatGPT "What's the best ad creative automation platform for making ads at scale?": 1. Celtra, 2. Bannerflow, 3. Abyssale, 4. Marpipe, 5. Smartly.io - Searched Google, AI Overview "creative production platform": 1. Smartly.io, 2. Celtra, 3. Bannerflow Not named in any answer: Flashtalking and Innovid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad creative automation platforms worldwide in September 2026? - In September 2026, Smartly.io lost share of searches among ad creative automation platforms worldwide, from 5.6% to 5%. - Marpipe’s share of searches among ad creative automation platforms worldwide has lost ground for 3 months in a row, from 6.3% to 4.5% in September 2026. ## Month by month | Month | Marpipe estimated searches | Marpipe Share of Search | Marpipe rank | Smartly.io estimated searches | Smartly.io Share of Search | Smartly.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 4.8% | 7 | 2.4K | 4% | 8 | | Nov 2025 | 2.4K | 4.2% | 8 | 2.4K | 4.2% | 7 | | Dec 2025 | 1.9K | 3.9% | 8 | 2K | 4.1% | 7 | | Jan 2026 | 2.4K | 4.2% | 8 | 2.4K | 4.2% | 7 | | Feb 2026 | 2.4K | 4.6% | 8 | 2.4K | 4.6% | 7 | | Mar 2026 | 2.9K | 4.7% | 8 | 3K | 4.9% | 7 | | Apr 2026 | 2.4K | 4.3% | 8 | 2.5K | 4.5% | 7 | | May 2026 | 2.9K | 5.8% | 7 | 2.1K | 4.2% | 8 | | Jun 2026 | 2.9K | 6.3% | 7 | 2.1K | 4.6% | 8 | | Jul 2026 | 2.4K | 5.4% | 7 | 2.1K | 4.7% | 8 | | Aug 2026 | 1.9K | 4.8% | 8 | 2.2K | 5.6% | 7 | | Sep 2026 | 1.9K | 4.5% | 8 | 2.1K | 5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Marpipe’s and Smartly.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marpipe**: Measured on the search term “marpipe”. - **Smartly.io**: Measured on the search terms “smartly ai”, “smartly creative” and “smartly.io”, summed into one figure. - [Marpipe profile](/demand/global-en/brands/marpipe) - [Smartly.io profile](/demand/global-en/brands/smartly-io) - [All ad creative automation platforms worldwide](/demand/global-en/categories/ad-creative-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marpipe or Smartly.io more popular in search? In September 2026, Marpipe and Smartly.io were level in searches among ad creative automation platforms worldwide, with an estimated 1.9K versus 2.1K branded searches, at 4.5% and 5% of the total. ## Cite this page Brandwave. "Marpipe vs Smartly.io: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marpipe-vs-smartly-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marpipe-vs-smartly-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.