---
title: "Marmot vs REI Co-op: Which is searched more?"
description: "Is Marmot or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marmot-vs-rei-coop"
publisher: "Brandwave"
---

# Marmot vs REI Co-op: Which is searched more?

Is Marmot or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marmot and REI Co-op
- **Competitive set**: Sleeping bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Marmot Share of Search**: 0.36%
- **REI Co-op Share of Search**: 7.5%

## Is Marmot or REI Co-op more popular in search?

- In September 2026, REI Co-op had more branded searches than Marmot among sleeping bag brands worldwide. REI Co-op had about 74,000 branded searches, while Marmot had 3,600. REI Co-op made up 7.5% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%.
- REI Co-op was ahead of Marmot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping bag brands worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for sleeping bag brands worldwide in September 2026?

- In September 2026, REI Co-op overtook Sea to Summit to rank 3rd among sleeping bag brands worldwide, with 7.5% of the searches.

## Month by month

| Month | Marmot estimated searches | Marmot Share of Search | Marmot rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 0.32% | 10 | 74K | 6.6% | 3 |
| Nov 2025 | 3.6K | 0.26% | 10 | 110K | 7.9% | 3 |
| Dec 2025 | 3.6K | 0.26% | 10 | 110K | 8.1% | 3 |
| Jan 2026 | 3.6K | 0.3% | 10 | 90.5K | 7.6% | 3 |
| Feb 2026 | 2.9K | 0.29% | 10 | 74K | 7.5% | 3 |
| Mar 2026 | 2.9K | 0.22% | 10 | 90.5K | 6.8% | 3 |
| Apr 2026 | 3.6K | 0.27% | 10 | 74K | 5.5% | 3 |
| May 2026 | 4.4K | 0.31% | 10 | 90.5K | 6.4% | 3 |
| Jun 2026 | 3.6K | 0.22% | 10 | 74K | 4.6% | 4 |
| Jul 2026 | 3.6K | 0.25% | 10 | 74K | 5.2% | 4 |
| Aug 2026 | 3.6K | 0.26% | 10 | 90.5K | 6.5% | 4 |
| Sep 2026 | 3.6K | 0.36% | 10 | 74K | 7.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Marmot’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marmot**: Measured on the search term “marmot sleeping bag”.
- **REI Co-op**: Measured on the search term “rei co-op”.

- [Marmot profile](/demand/global-en/brands/marmot)
- [REI Co-op profile](/demand/global-en/brands/rei-coop)
- [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Marmot or REI Co-op more popular in search?

In September 2026, REI Co-op had more branded searches than Marmot among sleeping bag brands worldwide. REI Co-op had about 74,000 branded searches, while Marmot had 3,600. REI Co-op made up 7.5% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%.

## Cite this page

Brandwave. "Marmot vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marmot-vs-rei-coop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marmot-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.