--- title: "Marmot vs Nemo: Which is searched more?" description: "Is Marmot or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/marmot-vs-nemo" publisher: "Brandwave" --- # Marmot vs Nemo: Which is searched more? Is Marmot or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marmot and Nemo - **Competitive set**: Sleeping bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Marmot Share of Search**: 0.36% - **Nemo Share of Search**: 0.13% ## Is Marmot or Nemo more popular in search? - In September 2026, Marmot had more branded searches than Nemo among sleeping bag brands worldwide. Marmot had about 3,600 branded searches, while Nemo had 1,300. Marmot made up 0.36% of all sleeping bag brand searches we track, and Nemo accounted for 0.13%. - Marmot was ahead of Nemo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Nemo’s share of searches among sleeping bag brands worldwide moved from 0.06% to 0.13%, and its estimated monthly branded searches moved from 720 to 1.3K. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marmot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nemo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nemo was listed before Marmot in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marmot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nemo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Western Mountaineering | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Forclaz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Therm-a-Rest | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Exped | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy?": 1. REI Co-op, 2. Marmot, 3. Western Mountaineering, 4. Big Agnes - Asked ChatGPT "What are the best sleeping bag brands?": 1. Western Mountaineering, 2. Nemo, 3. Sea to Summit, 4. REI Co-op, 5. Marmot, 6. Forclaz, 7. Therm-a-Rest, 8. Big Agnes, 9. Exped - Asked ChatGPT "What's the best sleeping bag brand for camping trips?": 1. Sea to Summit, 2. Nemo, 3. Marmot, 4. REI Co-op, 5. Forclaz - Searched Google, AI Overview "best sleeping bag": 1. REI Co-op, 2. Western Mountaineering - Searched Google, AI Overview "sleeping bag for camping": 1. Nemo Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping bag brands worldwide in September 2026? - Estimated monthly branded searches for Nemo worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026. ## Month by month | Month | Marmot estimated searches | Marmot Share of Search | Marmot rank | Nemo estimated searches | Nemo Share of Search | Nemo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.32% | 10 | 720 | 0.06% | 11 | | Nov 2025 | 3.6K | 0.26% | 10 | 880 | 0.06% | 11 | | Dec 2025 | 3.6K | 0.26% | 10 | 720 | 0.05% | 11 | | Jan 2026 | 3.6K | 0.3% | 10 | 720 | 0.06% | 11 | | Feb 2026 | 2.9K | 0.29% | 10 | 720 | 0.07% | 11 | | Mar 2026 | 2.9K | 0.22% | 10 | 1K | 0.07% | 11 | | Apr 2026 | 3.6K | 0.27% | 10 | 1K | 0.07% | 11 | | May 2026 | 4.4K | 0.31% | 10 | 1.3K | 0.09% | 11 | | Jun 2026 | 3.6K | 0.22% | 10 | 1.3K | 0.08% | 11 | | Jul 2026 | 3.6K | 0.25% | 10 | 1.3K | 0.09% | 11 | | Aug 2026 | 3.6K | 0.26% | 10 | 1.6K | 0.11% | 11 | | Sep 2026 | 3.6K | 0.36% | 10 | 1.3K | 0.13% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Marmot’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marmot**: Measured on the search term “marmot sleeping bag”. - **Nemo**: Measured on the search term “nemo pad”. - [Marmot profile](/demand/global-en/brands/marmot) - [Nemo profile](/demand/global-en/brands/nemo) - [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marmot or Nemo more popular in search? In September 2026, Marmot had more branded searches than Nemo among sleeping bag brands worldwide. Marmot had about 3,600 branded searches, while Nemo had 1,300. Marmot made up 0.36% of all sleeping bag brand searches we track, and Nemo accounted for 0.13%. ## Cite this page Brandwave. "Marmot vs Nemo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marmot-vs-nemo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marmot-vs-nemo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.