---
title: "Marmite vs Nutella: Which is more popular by branded search?"
description: "Which is more popular in search, Marmite or Nutella? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marmite-vs-nutella"
publisher: "Brandwave"
---

# Marmite vs Nutella: Which is more popular by branded search?

Which is more popular in search, Marmite or Nutella? Compare estimated monthly branded-search demand and Share of Search inside the Spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marmite and Nutella
- **Competitive set**: Spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Marmite Share of Search**: 11.5%
- **Nutella Share of Search**: 57%

## Which is more popular in search, Marmite or Nutella?

- In August 2026, Nutella had more branded searches than Marmite among spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Marmite’s 246K, and held a 57% Share of Search versus Marmite’s 11.5%.
- Nutella was ahead of Marmite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide moved from 11.9% to 11.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among spreads worldwide moved from 58.9% to 57%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
- In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.

## Month by month

| Month | Marmite estimated searches | Marmite Share of Search | Marmite rank | Nutella estimated searches | Nutella Share of Search | Nutella rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 11.9% | 4 | 1.2M | 58.9% | 1 |
| Nov 2025 | 301K | 14.1% | 3 | 1.2M | 57% | 1 |
| Dec 2025 | 301K | 16.3% | 2 | 1M | 54% | 1 |
| Jan 2026 | 246K | 13.2% | 4 | 1M | 53.6% | 1 |
| Feb 2026 | 246K | 10.9% | 3 | 1.5M | 66.6% | 1 |
| Mar 2026 | 246K | 11.8% | 4 | 1.2M | 58.5% | 1 |
| Apr 2026 | 246K | 11.5% | 4 | 1.2M | 57% | 1 |
| May 2026 | 246K | 11.1% | 4 | 1.2M | 55.3% | 1 |
| Jun 2026 | 201K | 7.9% | 4 | 1.2M | 47.8% | 1 |
| Jul 2026 | 301K | 15.7% | 3 | 1M | 52.1% | 1 |
| Aug 2026 | 246K | 11.5% | 4 | 1.2M | 57% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Marmite’s and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marmite**: Measured on the search term “marmite”.
- **Nutella**: Measured on the search term “nutella”.

- [Marmite profile](/demand/global-en/brands/marmite)
- [Nutella profile](/demand/global-en/brands/nutella)
- [All spreads worldwide](/demand/global-en/categories/spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marmite or Nutella?

In August 2026, Nutella had more branded searches than Marmite among spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Marmite’s 246K, and held a 57% Share of Search versus Marmite’s 11.5%.

## Cite this page

Brandwave. "Marmite vs Nutella: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/marmite-vs-nutella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marmite-vs-nutella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.