---
title: "Mario Kart vs The Legend of Zelda: Which is searched more?"
description: "Which is more popular in search, Mario Kart or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mario-kart-vs-the-legend-of-zelda"
publisher: "Brandwave"
---

# Mario Kart vs The Legend of Zelda: Which is searched more?

Which is more popular in search, Mario Kart or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mario Kart and The Legend of Zelda
- **Competitive set**: Video game franchises
- **Market**: Global
- **Month measured**: Sep 2026
- **Mario Kart Share of Search**: 2.9%
- **The Legend of Zelda Share of Search**: 10.6%

## Which is more popular in search, Mario Kart or The Legend of Zelda?

- In September 2026, The Legend of Zelda had more branded searches than Mario Kart among video game franchises worldwide. The Legend of Zelda was estimated to have 1.7M branded searches compared to Mario Kart’s 450K, and held a 10.6% Share of Search versus Mario Kart’s 2.9%.
- The Legend of Zelda was ahead of Mario Kart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide moved from 4% to 2.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide moved from 6.4% to 10.6%, and its estimated monthly branded searches moved from 874K to 1.7M.

## How did search popularity change for video game franchises worldwide in September 2026?

- In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
- In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.

## Month by month

| Month | Mario Kart estimated searches | Mario Kart Share of Search | Mario Kart rank | The Legend of Zelda estimated searches | The Legend of Zelda Share of Search | The Legend of Zelda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 4% | 4 | 874K | 6.4% | 3 |
| Nov 2025 | 550K | 3.3% | 4 | 974K | 5.8% | 3 |
| Dec 2025 | 673K | 4% | 4 | 874K | 5.2% | 3 |
| Jan 2026 | 550K | 3.6% | 4 | 974K | 6.4% | 3 |
| Feb 2026 | 450K | 3% | 4 | 851K | 5.7% | 3 |
| Mar 2026 | 550K | 3% | 4 | 974K | 5.4% | 3 |
| Apr 2026 | 550K | 3.6% | 4 | 1M | 6.8% | 3 |
| May 2026 | 450K | 3.2% | 4 | 974K | 7% | 3 |
| Jun 2026 | 368K | 2.9% | 4 | 974K | 7.7% | 3 |
| Jul 2026 | 550K | 4.3% | 4 | 918K | 7.2% | 3 |
| Aug 2026 | 550K | 3.6% | 4 | 974K | 6.4% | 3 |
| Sep 2026 | 450K | 2.9% | 4 | 1.7M | 10.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mario Kart’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mario Kart**: Measured on the search term “mario kart”.
- **The Legend of Zelda**: Measured on the search terms “the legend of zelda”, “thelegendofzelda” and “zelda”, summed into one figure.

- [Mario Kart profile](/demand/global-en/brands/mario-kart)
- [The Legend of Zelda profile](/demand/global-en/brands/the-legend-of-zelda)
- [All video game franchises worldwide](/demand/global-en/categories/video-game-franchises): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mario Kart or The Legend of Zelda?

In September 2026, The Legend of Zelda had more branded searches than Mario Kart among video game franchises worldwide. The Legend of Zelda was estimated to have 1.7M branded searches compared to Mario Kart’s 450K, and held a 10.6% Share of Search versus Mario Kart’s 2.9%.

## Cite this page

Brandwave. "Mario Kart vs The Legend of Zelda: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mario-kart-vs-the-legend-of-zelda

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mario-kart-vs-the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.