---
title: "MarineTraffic vs Navionics: Which is more popular by branded search?"
description: "Which is more popular in search, MarineTraffic or Navionics? Compare estimated monthly branded-search demand and Share of Search inside the Marine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/marinetraffic-vs-navionics"
publisher: "Brandwave"
---

# MarineTraffic vs Navionics: Which is more popular by branded search?

Which is more popular in search, MarineTraffic or Navionics? Compare estimated monthly branded-search demand and Share of Search inside the Marine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MarineTraffic and Navionics
- **Competitive set**: Marine software
- **Market**: Global
- **Month measured**: Aug 2026
- **MarineTraffic Share of Search**: 86.9%
- **Navionics Share of Search**: 1.3%

## Which is more popular in search, MarineTraffic or Navionics?

- In August 2026, MarineTraffic had more branded searches than Navionics among marine software worldwide. MarineTraffic was estimated to have 4.1M branded searches compared to Navionics’ 60.5K, and held an 86.9% Share of Search versus Navionics’ 1.3%.
- MarineTraffic was ahead of Navionics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MarineTraffic’s estimated Share of Search among marine software worldwide moved from 84.4% to 86.9%, and its estimated monthly branded searches moved from 2.7M to 4.1M.
- Across the 11 months ending August 2026, Navionics’ estimated Share of Search among marine software worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for marine software worldwide in August 2026?

- In August 2026, MarineTraffic gained estimated Share of Search among marine software worldwide, from 84.2% to 86.9%.
- In August 2026, Navionics lost estimated Share of Search among marine software worldwide, from 1.9% to 1.3%.

## Month by month

| Month | MarineTraffic estimated searches | MarineTraffic Share of Search | MarineTraffic rank | Navionics estimated searches | Navionics Share of Search | Navionics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 84.4% | 1 | 49.5K | 1.5% | 3 |
| Nov 2025 | 2.2M | 84.4% | 1 | 40.5K | 1.5% | 3 |
| Dec 2025 | 2.2M | 84.4% | 1 | 40.5K | 1.5% | 3 |
| Jan 2026 | 2.7M | 84.4% | 1 | 49.5K | 1.5% | 3 |
| Feb 2026 | 2.7M | 86.6% | 1 | 49.5K | 1.6% | 3 |
| Mar 2026 | 4.1M | 87.1% | 1 | 49.5K | 1.1% | 3 |
| Apr 2026 | 5M | 89% | 1 | 60.5K | 1.1% | 3 |
| May 2026 | 3.4M | 84.2% | 1 | 74K | 1.9% | 3 |
| Jun 2026 | 3.4M | 84.2% | 1 | 74K | 1.9% | 3 |
| Jul 2026 | 3.4M | 84.2% | 1 | 74K | 1.9% | 3 |
| Aug 2026 | 4.1M | 86.9% | 1 | 60.5K | 1.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MarineTraffic’s and Navionics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MarineTraffic**: Measured on the search term “marine traffic”.
- **Navionics**: Measured on the search term “navionics”.

- [MarineTraffic profile](/demand/global-en/brands/marinetraffic)
- [Navionics profile](/demand/global-en/brands/navionics)
- [All marine software worldwide](/demand/global-en/categories/marine-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MarineTraffic or Navionics?

In August 2026, MarineTraffic had more branded searches than Navionics among marine software worldwide. MarineTraffic was estimated to have 4.1M branded searches compared to Navionics’ 60.5K, and held an 86.9% Share of Search versus Navionics’ 1.3%.

## Cite this page

Brandwave. "MarineTraffic vs Navionics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/marinetraffic-vs-navionics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marinetraffic-vs-navionics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.