---
title: "Mariani vs Whitworths: Which is more popular by branded search?"
description: "Which is more popular in search, Mariani or Whitworths? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mariani-vs-whitworths"
publisher: "Brandwave"
---

# Mariani vs Whitworths: Which is more popular by branded search?

Which is more popular in search, Mariani or Whitworths? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mariani and Whitworths
- **Competitive set**: Dried fruit
- **Market**: Global
- **Month measured**: Aug 2026
- **Mariani Share of Search**: 0.88%
- **Whitworths Share of Search**: 0.05%

## Which is more popular in search, Mariani or Whitworths?

- In August 2026, Mariani had more branded searches than Whitworths among dried fruit worldwide. Mariani was estimated to have 880 branded searches compared to Whitworths’ 50, and held a 0.88% Share of Search versus Whitworths’ 0.05%.
- Mariani was ahead of Whitworths in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mariani’s estimated Share of Search among dried fruit worldwide moved from 0.68% to 0.88%, and its estimated monthly branded searches moved from 590 to 880.
- Across the 11 months ending August 2026, Whitworths’ estimated Share of Search among dried fruit worldwide moved from 0.1% to 0.05%, and its estimated monthly branded searches moved from 90 to 50.

## How did search popularity change for dried fruit worldwide in August 2026?

- Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
- Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Month by month

| Month | Mariani estimated searches | Mariani Share of Search | Mariani rank | Whitworths estimated searches | Whitworths Share of Search | Whitworths rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.68% | 4 | 90 | 0.1% | 6 |
| Nov 2025 | 720 | 0.85% | 4 | 90 | 0.11% | 6 |
| Dec 2025 | 880 | 0.9% | 4 | 40 | 0.04% | 6 |
| Jan 2026 | 880 | 1% | 4 | 70 | 0.08% | 6 |
| Feb 2026 | 880 | 1% | 4 | 50 | 0.06% | 6 |
| Mar 2026 | 720 | 0.86% | 4 | 40 | 0.05% | 6 |
| Apr 2026 | 720 | 0.86% | 4 | 50 | 0.06% | 6 |
| May 2026 | 720 | 0.7% | 4 | 70 | 0.07% | 6 |
| Jun 2026 | 590 | 0.66% | 4 | 40 | 0.04% | 6 |
| Jul 2026 | 720 | 0.83% | 4 | 40 | 0.05% | 6 |
| Aug 2026 | 880 | 0.88% | 4 | 50 | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mariani’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mariani**: Measured on the search term “mariani dried fruit”.
- **Whitworths**: Measured on the search term “whitworths fruit”.

- [Mariani profile](/demand/global-en/brands/mariani)
- [Whitworths profile](/demand/global-en/brands/whitworths)
- [All dried fruit worldwide](/demand/global-en/categories/dried-fruit): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mariani or Whitworths?

In August 2026, Mariani had more branded searches than Whitworths among dried fruit worldwide. Mariani was estimated to have 880 branded searches compared to Whitworths’ 50, and held a 0.88% Share of Search versus Whitworths’ 0.05%.

## Cite this page

Brandwave. "Mariani vs Whitworths: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mariani-vs-whitworths

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mariani-vs-whitworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.