--- title: "Marcato vs Smeg: Which is searched more?" description: "Is Marcato or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/marcato-vs-smeg" publisher: "Brandwave" --- # Marcato vs Smeg: Which is searched more? Is Marcato or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marcato and Smeg - **Competitive set**: Pasta maker brands - **Market**: Global - **Month measured**: Sep 2026 - **Marcato Share of Search**: 1.2% - **Smeg Share of Search**: 33.4% ## Is Marcato or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Marcato among pasta maker brands worldwide. Smeg had about 958,000 branded searches, while Marcato had 34,400. Smeg made up 33.4% of all pasta maker brand searches we track, and Marcato accounted for 1.2%. - Smeg was ahead of Marcato in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 34.9K to 34.4K. - Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands worldwide moved from 26.4% to 33.4%, and its estimated monthly branded searches held steady at 958K. ## Top pasta maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marcato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Imperia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta maker brands - Asked ChatGPT "Which pasta maker brand should I buy?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What are the best pasta maker brands?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What's the best pasta maker brand for fresh pasta?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Searched Google, AI Overview "best pasta maker": 1. Marcato, 2. Imperia, 3. KitchenAid, 4. Philips - Searched Google, AI Overview "electric pasta maker": 1. Philips, 2. KitchenAid, 3. Marcato Not named in any answer: Smeg, Kenwood and Cuisinart. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pasta maker brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among pasta maker brands worldwide, from 29.9% to 33.4%. ## Month by month | Month | Marcato estimated searches | Marcato Share of Search | Marcato rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.9K | 0.96% | 5 | 958K | 26.4% | 2 | | Nov 2025 | 47.4K | 0.9% | 5 | 1.2M | 22.1% | 2 | | Dec 2025 | 42.4K | 0.81% | 5 | 1.2M | 22.3% | 2 | | Jan 2026 | 40.6K | 1.1% | 5 | 1.2M | 30.4% | 2 | | Feb 2026 | 34.9K | 1.1% | 5 | 933K | 30% | 2 | | Mar 2026 | 52.8K | 1.6% | 5 | 933K | 27.9% | 2 | | Apr 2026 | 39.1K | 1.3% | 5 | 783K | 26.3% | 2 | | May 2026 | 39.9K | 1.4% | 5 | 783K | 27.8% | 2 | | Jun 2026 | 27.7K | 1.1% | 5 | 660K | 27% | 2 | | Jul 2026 | 27.7K | 1% | 5 | 783K | 29.3% | 2 | | Aug 2026 | 29K | 1.1% | 5 | 808K | 29.9% | 2 | | Sep 2026 | 34.4K | 1.2% | 5 | 958K | 33.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Marcato’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marcato**: Measured on the search terms “marcato”, “marcato atlas” and “marcato pasta machine”, summed into one figure. - **Smeg**: Measured on the search terms “smeg” and “smeg toaster”, summed into one figure. - [Marcato profile](/demand/global-en/brands/marcato) - [Smeg profile](/demand/global-en/brands/smeg) - [All pasta maker brands worldwide](/demand/global-en/categories/pasta-maker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marcato or Smeg more popular in search? In September 2026, Smeg had more branded searches than Marcato among pasta maker brands worldwide. Smeg had about 958,000 branded searches, while Marcato had 34,400. Smeg made up 33.4% of all pasta maker brand searches we track, and Marcato accounted for 1.2%. ## Cite this page Brandwave. "Marcato vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/marcato-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/marcato-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.