--- title: "Manscaped vs Marlowe: Which is searched more?" description: "Is Manscaped or Marlowe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/manscaped-vs-marlowe" publisher: "Brandwave" --- # Manscaped vs Marlowe: Which is searched more? Is Manscaped or Marlowe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Manscaped and Marlowe - **Competitive set**: Men's grooming brands - **Market**: Global - **Month measured**: Sep 2026 - **Manscaped Share of Search**: 12.1% - **Marlowe Share of Search**: <0.01% ## Is Manscaped or Marlowe more popular in search? - In September 2026, Manscaped had more branded searches than Marlowe among men's grooming brands worldwide. Manscaped had about 368,000 branded searches, while Marlowe had 300. Manscaped made up 12.1% of all men's grooming brand searches we track, and Marlowe accounted for <0.01%. - Manscaped was ahead of Marlowe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Manscaped’s share of searches among men's grooming brands worldwide moved from 11% to 12.1%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Marlowe’s share of searches among men's grooming brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 430 to 300. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Marlowe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Manscaped did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jack Black | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kiehl's | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Marlowe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea Men | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bulldog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy?": 1. Jack Black, 2. Marlowe, 3. La Roche-Posay, 4. Aesop - Asked ChatGPT "What are the best men's grooming brands?": 1. Kiehl's, 2. Aesop, 3. Jack Black, 4. La Roche-Posay, 5. Marlowe - Asked ChatGPT "What's the best men's grooming brand for everyday shaving?": named none of the brands we track - Searched Google, AI Overview "men's grooming brands": 1. Jack Black, 2. Kiehl's Not named in any answer: Manscaped, Nivea Men, Bulldog and Wahl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's grooming brands worldwide in September 2026? - In September 2026, Manscaped gained share of searches among men's grooming brands worldwide, from 9.1% to 12.1%. - Estimated monthly branded searches for Marlowe worldwide fell 30.2% over 12 measured months, from 430 to 300 in September 2026. ## Month by month | Month | Manscaped estimated searches | Manscaped Share of Search | Manscaped rank | Marlowe estimated searches | Marlowe Share of Search | Marlowe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 11% | 4 | 430 | 0.01% | 8 | | Nov 2025 | 550K | 12% | 4 | 390 | <0.01% | 8 | | Dec 2025 | 550K | 10.6% | 4 | 480 | <0.01% | 8 | | Jan 2026 | 368K | 9.3% | 4 | 350 | <0.01% | 8 | | Feb 2026 | 368K | 12.1% | 4 | 310 | 0.01% | 8 | | Mar 2026 | 301K | 7.8% | 4 | 330 | <0.01% | 8 | | Apr 2026 | 368K | 9.1% | 4 | 330 | <0.01% | 8 | | May 2026 | 368K | 12.1% | 4 | 410 | 0.01% | 8 | | Jun 2026 | 368K | 13.1% | 4 | 520 | 0.02% | 8 | | Jul 2026 | 301K | 11.4% | 4 | 350 | 0.01% | 8 | | Aug 2026 | 368K | 9.1% | 4 | 350 | <0.01% | 8 | | Sep 2026 | 368K | 12.1% | 4 | 300 | <0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Manscaped’s and Marlowe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Manscaped**: Measured on the search term “manscaped”. - **Marlowe**: Measured on the search terms “marlowe body wash” and “marlowe skincare”, summed into one figure. - [Manscaped profile](/demand/global-en/brands/manscaped) - [Marlowe profile](/demand/global-en/brands/marlowe) - [All men's grooming brands worldwide](/demand/global-en/categories/mens-grooming-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Manscaped or Marlowe more popular in search? In September 2026, Manscaped had more branded searches than Marlowe among men's grooming brands worldwide. Manscaped had about 368,000 branded searches, while Marlowe had 300. Manscaped made up 12.1% of all men's grooming brand searches we track, and Marlowe accounted for <0.01%. ## Cite this page Brandwave. "Manscaped vs Marlowe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/manscaped-vs-marlowe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/manscaped-vs-marlowe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.