---
title: "Manhattan Toy vs Skip Hop: Which is more popular by branded search?"
description: "Which is more popular in search, Manhattan Toy or Skip Hop? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/manhattan-toy-vs-skip-hop"
publisher: "Brandwave"
---

# Manhattan Toy vs Skip Hop: Which is more popular by branded search?

Which is more popular in search, Manhattan Toy or Skip Hop? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Manhattan Toy and Skip Hop
- **Competitive set**: Baby toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Manhattan Toy Share of Search**: 1.3%
- **Skip Hop Share of Search**: 11.8%

## Which is more popular in search, Manhattan Toy or Skip Hop?

- In August 2026, Skip Hop had more branded searches than Manhattan Toy among baby toys worldwide. Skip Hop was estimated to have 60.5K branded searches compared to Manhattan Toy’s 6.6K, and held an 11.8% Share of Search versus Manhattan Toy’s 1.3%.
- Skip Hop was ahead of Manhattan Toy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Manhattan Toy’s estimated Share of Search among baby toys worldwide moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby toys worldwide moved from 7.8% to 11.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for baby toys worldwide in August 2026?

- In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%.

## Month by month

| Month | Manhattan Toy estimated searches | Manhattan Toy Share of Search | Manhattan Toy rank | Skip Hop estimated searches | Skip Hop Share of Search | Skip Hop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 1% | 5 | 49.5K | 7.8% | 3 |
| Nov 2025 | 9.9K | 1.2% | 5 | 60.5K | 7.1% | 3 |
| Dec 2025 | 8.1K | 0.96% | 5 | 49.5K | 5.8% | 3 |
| Jan 2026 | 6.6K | 1.1% | 5 | 60.5K | 10% | 3 |
| Feb 2026 | 5.4K | 1.2% | 5 | 49.5K | 10.9% | 3 |
| Mar 2026 | 6.6K | 1.3% | 5 | 49.5K | 9.9% | 3 |
| Apr 2026 | 5.4K | 1.1% | 5 | 49.5K | 10% | 3 |
| May 2026 | 5.4K | 1.1% | 5 | 49.5K | 10.1% | 3 |
| Jun 2026 | 5.4K | 1.3% | 5 | 49.5K | 11.9% | 3 |
| Jul 2026 | 6.6K | 1.3% | 5 | 49.5K | 9.9% | 3 |
| Aug 2026 | 6.6K | 1.3% | 5 | 60.5K | 11.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Manhattan Toy’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Manhattan Toy**: Measured on the search term “manhattan toy”.
- **Skip Hop**: Measured on the search term “skip hop”.

- [Manhattan Toy profile](/demand/global-en/brands/manhattan-toy)
- [Skip Hop profile](/demand/global-en/brands/skip-hop)
- [All baby toys worldwide](/demand/global-en/categories/baby-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Manhattan Toy or Skip Hop?

In August 2026, Skip Hop had more branded searches than Manhattan Toy among baby toys worldwide. Skip Hop was estimated to have 60.5K branded searches compared to Manhattan Toy’s 6.6K, and held an 11.8% Share of Search versus Manhattan Toy’s 1.3%.

## Cite this page

Brandwave. "Manhattan Toy vs Skip Hop: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/manhattan-toy-vs-skip-hop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/manhattan-toy-vs-skip-hop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.