---
title: "ManageEngine vs ServiceNow: Which is more popular by branded search?"
description: "Which is more popular in search, ManageEngine or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the Self service portals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/manageengine-vs-servicenow"
publisher: "Brandwave"
---

# ManageEngine vs ServiceNow: Which is more popular by branded search?

Which is more popular in search, ManageEngine or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the Self service portals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ManageEngine and ServiceNow
- **Competitive set**: Self service portals
- **Market**: Global
- **Month measured**: Aug 2026
- **ManageEngine Share of Search**: 1.5%
- **ServiceNow Share of Search**: 13.3%

## Which is more popular in search, ManageEngine or ServiceNow?

- In August 2026, ServiceNow had more branded searches than ManageEngine among self service portals worldwide. ServiceNow was estimated to have 450K branded searches compared to ManageEngine’s 49.5K, and held a 13.3% Share of Search versus ManageEngine’s 1.5%.
- ServiceNow was ahead of ManageEngine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among self service portals worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide moved from 12.4% to 13.3%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for self service portals worldwide in August 2026?

- In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
- Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | ManageEngine estimated searches | ManageEngine Share of Search | ManageEngine rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 1.7% | 5 | 450K | 12.4% | 2 |
| Nov 2025 | 49.5K | 1.7% | 5 | 368K | 12.4% | 2 |
| Dec 2025 | 49.5K | 1.7% | 5 | 368K | 12.4% | 2 |
| Jan 2026 | 49.5K | 1.4% | 5 | 450K | 12.6% | 2 |
| Feb 2026 | 49.5K | 1.4% | 5 | 450K | 12.3% | 2 |
| Mar 2026 | 60.5K | 1.6% | 5 | 450K | 12% | 2 |
| Apr 2026 | 49.5K | 1.4% | 5 | 550K | 15.3% | 2 |
| May 2026 | 49.5K | 1.3% | 5 | 550K | 14.9% | 2 |
| Jun 2026 | 49.5K | 1.3% | 5 | 550K | 14.5% | 2 |
| Jul 2026 | 49.5K | 1.4% | 5 | 450K | 12.8% | 2 |
| Aug 2026 | 49.5K | 1.5% | 5 | 450K | 13.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ManageEngine’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ManageEngine**: Measured on the search term “manageengine”.
- **ServiceNow**: Measured on the search term “servicenow”.

- [ManageEngine profile](/demand/global-en/brands/manageengine)
- [ServiceNow profile](/demand/global-en/brands/servicenow)
- [All self service portals worldwide](/demand/global-en/categories/self-service-portals): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ManageEngine or ServiceNow?

In August 2026, ServiceNow had more branded searches than ManageEngine among self service portals worldwide. ServiceNow was estimated to have 450K branded searches compared to ManageEngine’s 49.5K, and held a 13.3% Share of Search versus ManageEngine’s 1.5%.

## Cite this page

Brandwave. "ManageEngine vs ServiceNow: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/manageengine-vs-servicenow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/manageengine-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.