---
title: "Mammut vs Sterling: Which is searched more?"
description: "Which is more popular in search, Mammut or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mammut-vs-sterling"
publisher: "Brandwave"
---

# Mammut vs Sterling: Which is searched more?

Which is more popular in search, Mammut or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mammut and Sterling
- **Competitive set**: Static rope brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mammut Share of Search**: 0.1%
- **Sterling Share of Search**: <0.01%

## Which is more popular in search, Mammut or Sterling?

- In September 2026, Mammut had more branded searches than Sterling among static rope brands worldwide. Mammut was estimated to have 3.8K branded searches compared to Sterling’s 70, and held a 0.1% Share of Search versus Sterling’s <0.01%.
- Mammut was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mammut’s estimated Share of Search among static rope brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 2.6K to 3.8K.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among static rope brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.

## How did search popularity change for static rope brands worldwide in September 2026?

- Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.
- Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## Month by month

| Month | Mammut estimated searches | Mammut Share of Search | Mammut rank | Sterling estimated searches | Sterling Share of Search | Sterling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 0.07% | 5 | 110 | <0.01% | 6 |
| Nov 2025 | 3.2K | 0.08% | 5 | 90 | <0.01% | 6 |
| Dec 2025 | 2.6K | 0.07% | 5 | 70 | <0.01% | 6 |
| Jan 2026 | 3.2K | 0.07% | 5 | 70 | <0.01% | 6 |
| Feb 2026 | 3.2K | 0.08% | 5 | 70 | <0.01% | 6 |
| Mar 2026 | 3.8K | 0.1% | 5 | 90 | <0.01% | 6 |
| Apr 2026 | 3.2K | 0.08% | 5 | 70 | <0.01% | 6 |
| May 2026 | 3.8K | 0.1% | 5 | 90 | <0.01% | 6 |
| Jun 2026 | 3.2K | 0.09% | 5 | 70 | <0.01% | 6 |
| Jul 2026 | 3.2K | 0.08% | 5 | 90 | <0.01% | 6 |
| Aug 2026 | 3.2K | 0.08% | 5 | 50 | <0.01% | 6 |
| Sep 2026 | 3.8K | 0.1% | 5 | 70 | <0.01% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mammut’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mammut**: Measured on the search terms “mammut climbing harness” and “mammut harness”, summed into one figure.
- **Sterling**: Measured on the search term “sterling static rope”.

- [Mammut profile](/demand/global-en/brands/mammut)
- [Sterling profile](/demand/global-en/brands/sterling)
- [All static rope brands worldwide](/demand/global-en/categories/static-rope-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mammut or Sterling?

In September 2026, Mammut had more branded searches than Sterling among static rope brands worldwide. Mammut was estimated to have 3.8K branded searches compared to Sterling’s 70, and held a 0.1% Share of Search versus Sterling’s <0.01%.

## Cite this page

Brandwave. "Mammut vs Sterling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mammut-vs-sterling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mammut-vs-sterling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.