---
title: "Mamas & Papas vs Stokke: Which is more popular by branded search?"
description: "Which is more popular in search, Mamas & Papas or Stokke? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mamas-papas-vs-stokke"
publisher: "Brandwave"
---

# Mamas & Papas vs Stokke: Which is more popular by branded search?

Which is more popular in search, Mamas & Papas or Stokke? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mamas & Papas and Stokke
- **Competitive set**: High chairs
- **Market**: Global
- **Month measured**: Aug 2026
- **Mamas & Papas Share of Search**: 25.4%
- **Stokke Share of Search**: 13.9%

## Which is more popular in search, Mamas & Papas or Stokke?

- In August 2026, Mamas & Papas had more branded searches than Stokke among high chairs worldwide. Mamas & Papas was estimated to have 301K branded searches compared to Stokke’s 165K, and held a 25.4% Share of Search versus Stokke’s 13.9%.
- Mamas & Papas was ahead of Stokke in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide moved from 25.3% to 25.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide held steady at 13.9%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for high chairs worldwide in August 2026?

- In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.
- In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.

## Month by month

| Month | Mamas & Papas estimated searches | Mamas & Papas Share of Search | Mamas & Papas rank | Stokke estimated searches | Stokke Share of Search | Stokke rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 25.3% | 2 | 165K | 13.9% | 3 |
| Nov 2025 | 368K | 25.9% | 2 | 201K | 14.1% | 3 |
| Dec 2025 | 301K | 27.4% | 2 | 135K | 12.3% | 3 |
| Jan 2026 | 301K | 25.2% | 2 | 165K | 13.8% | 3 |
| Feb 2026 | 246K | 24.9% | 2 | 135K | 13.6% | 3 |
| Mar 2026 | 301K | 25.4% | 2 | 165K | 13.9% | 3 |
| Apr 2026 | 301K | 25.9% | 2 | 135K | 11.6% | 4 |
| May 2026 | 301K | 26% | 2 | 165K | 14.3% | 3 |
| Jun 2026 | 246K | 24.6% | 2 | 135K | 13.5% | 3 |
| Jul 2026 | 301K | 28.5% | 2 | 135K | 12.8% | 3 |
| Aug 2026 | 301K | 25.4% | 2 | 165K | 13.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mamas & Papas’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mamas & Papas**: Measured on the search term “mamas and papas”.
- **Stokke**: Measured on the search term “stokke”.

- [Mamas & Papas profile](/demand/global-en/brands/mamas-papas)
- [Stokke profile](/demand/global-en/brands/stokke)
- [All high chairs worldwide](/demand/global-en/categories/high-chairs): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mamas & Papas or Stokke?

In August 2026, Mamas & Papas had more branded searches than Stokke among high chairs worldwide. Mamas & Papas was estimated to have 301K branded searches compared to Stokke’s 165K, and held a 25.4% Share of Search versus Stokke’s 13.9%.

## Cite this page

Brandwave. "Mamas & Papas vs Stokke: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mamas-papas-vs-stokke

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mamas-papas-vs-stokke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.