--- title: "MAMA vs Nongshim: Which is searched more?" description: "Is MAMA or Nongshim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mama-noodles-vs-nongshim" publisher: "Brandwave" --- # MAMA vs Nongshim: Which is searched more? Is MAMA or Nongshim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAMA and Nongshim - **Competitive set**: Instant noodle brands - **Market**: Global - **Month measured**: Sep 2026 - **MAMA Share of Search**: 3.9% - **Nongshim Share of Search**: 4.7% ## Is MAMA or Nongshim more popular in search? - In September 2026, Nongshim had more branded searches than MAMA among instant noodle brands worldwide. Nongshim had about 49,500 branded searches, while MAMA had 40,500. Nongshim made up 4.7% of all instant noodle brand searches we track, and MAMA accounted for 3.9%. - Nongshim was ahead of MAMA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands worldwide moved from 5.3% to 4.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nongshim appeared in all five answers. MAMA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nongshim was listed before MAMA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indomie | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nissin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Samyang | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Maruchan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sapporo Ichiban | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | MAMA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wai Wai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ottogi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodle brand should I buy?": 1. Indomie, 2. Nongshim, 3. Nissin - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Indomie, 3. Samyang, 4. Nissin, 5. Sapporo Ichiban, 6. MAMA, 7. Maruchan - Asked ChatGPT "What's the best instant noodle brand for quick meals?": 1. Nongshim, 2. Nissin, 3. Indomie, 4. Samyang - Searched Google, AI Overview "best instant noodles": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin - Searched Google, AI Overview "instant noodle brands": 1. Nissin, 2. Maruchan, 3. Nongshim, 4. Samyang, 5. Indomie, 6. Sapporo Ichiban Not named in any answer: Maggi, Wai Wai and Ottogi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for instant noodle brands worldwide in September 2026? - In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches. - In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%. - Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | MAMA estimated searches | MAMA Share of Search | MAMA rank | Nongshim estimated searches | Nongshim Share of Search | Nongshim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.5% | 6 | 49.5K | 5.3% | 4 | | Nov 2025 | 33.1K | 3.5% | 6 | 49.5K | 5.3% | 4 | | Dec 2025 | 33.1K | 3.6% | 6 | 40.5K | 4.4% | 5 | | Jan 2026 | 40.5K | 3.9% | 6 | 49.5K | 4.7% | 4 | | Feb 2026 | 33.1K | 3.9% | 6 | 40.5K | 4.7% | 4 | | Mar 2026 | 33.1K | 3.1% | 6 | 90.5K | 8.5% | 3 | | Apr 2026 | 33.1K | 3.5% | 6 | 60.5K | 6.4% | 4 | | May 2026 | 33.1K | 3.2% | 6 | 49.5K | 4.8% | 5 | | Jun 2026 | 33.1K | 3.6% | 6 | 49.5K | 5.3% | 4 | | Jul 2026 | 33.1K | 3.5% | 6 | 49.5K | 5.2% | 4 | | Aug 2026 | 40.5K | 3.8% | 6 | 60.5K | 5.7% | 4 | | Sep 2026 | 40.5K | 3.9% | 6 | 49.5K | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MAMA’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAMA**: Measured on the search term “mama noodles”. - **Nongshim**: Measured on the search term “nongshim”. - [MAMA profile](/demand/global-en/brands/mama-noodles) - [Nongshim profile](/demand/global-en/brands/nongshim) - [All instant noodle brands worldwide](/demand/global-en/categories/instant-noodle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAMA or Nongshim more popular in search? In September 2026, Nongshim had more branded searches than MAMA among instant noodle brands worldwide. Nongshim had about 49,500 branded searches, while MAMA had 40,500. Nongshim made up 4.7% of all instant noodle brand searches we track, and MAMA accounted for 3.9%. ## Cite this page Brandwave. "MAMA vs Nongshim: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mama-noodles-vs-nongshim This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mama-noodles-vs-nongshim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.