---
title: "MAM vs Philips Avent: Which is more popular by branded search?"
description: "Which is more popular in search, MAM or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Bottle sterilisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mam-vs-philips-avent"
publisher: "Brandwave"
---

# MAM vs Philips Avent: Which is more popular by branded search?

Which is more popular in search, MAM or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Bottle sterilisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAM and Philips Avent
- **Competitive set**: Bottle sterilisers
- **Market**: Global
- **Month measured**: Aug 2026
- **MAM Share of Search**: 1.5%
- **Philips Avent Share of Search**: 3.3%

## Which is more popular in search, MAM or Philips Avent?

- In August 2026, Philips Avent had more branded searches than MAM among bottle sterilisers worldwide. Philips Avent was estimated to have 33.1K branded searches compared to MAM’s 14.8K, and held a 3.3% Share of Search versus MAM’s 1.5%.
- Philips Avent was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among bottle sterilisers worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among bottle sterilisers worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for bottle sterilisers worldwide in August 2026?

- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | MAM estimated searches | MAM Share of Search | MAM rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 1.8% | 6 | 33.1K | 3.2% | 5 |
| Nov 2025 | 18.1K | 1.6% | 6 | 33.1K | 2.9% | 5 |
| Dec 2025 | 14.8K | 1.6% | 6 | 33.1K | 3.6% | 5 |
| Jan 2026 | 18.1K | 1.7% | 6 | 40.5K | 3.9% | 5 |
| Feb 2026 | 14.8K | 1.7% | 6 | 33.1K | 3.8% | 5 |
| Mar 2026 | 18.1K | 1.8% | 6 | 33.1K | 3.4% | 5 |
| Apr 2026 | 14.8K | 1.5% | 6 | 33.1K | 3.5% | 5 |
| May 2026 | 14.8K | 1.6% | 6 | 33.1K | 3.5% | 5 |
| Jun 2026 | 14.8K | 1.6% | 6 | 33.1K | 3.7% | 5 |
| Jul 2026 | 14.8K | 1.6% | 6 | 33.1K | 3.6% | 5 |
| Aug 2026 | 14.8K | 1.5% | 6 | 33.1K | 3.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MAM’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAM**: Measured on the search term “mam dummy”.
- **Philips Avent**: Measured on the search term “avent bottles”.

- [MAM profile](/demand/global-en/brands/mam)
- [Philips Avent profile](/demand/global-en/brands/philips-avent)
- [All bottle sterilisers worldwide](/demand/global-en/categories/bottle-sterilisers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAM or Philips Avent?

In August 2026, Philips Avent had more branded searches than MAM among bottle sterilisers worldwide. Philips Avent was estimated to have 33.1K branded searches compared to MAM’s 14.8K, and held a 3.3% Share of Search versus MAM’s 1.5%.

## Cite this page

Brandwave. "MAM vs Philips Avent: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mam-vs-philips-avent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mam-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.