---
title: "MAM vs NUK: Which is searched more?"
description: "Which is more popular in search, MAM or NUK? Compare estimated monthly branded-search demand and Share of Search inside the Teething toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mam-vs-nuk"
publisher: "Brandwave"
---

# MAM vs NUK: Which is searched more?

Which is more popular in search, MAM or NUK? Compare estimated monthly branded-search demand and Share of Search inside the Teething toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAM and NUK
- **Competitive set**: Teething toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **MAM Share of Search**: 8.6%
- **NUK Share of Search**: 42.9%

## Which is more popular in search, MAM or NUK?

- In August 2026, NUK had more branded searches than MAM among teething toy brands worldwide. NUK was estimated to have 74K branded searches compared to MAM’s 14.8K, and held a 42.9% Share of Search versus MAM’s 8.6%.
- NUK was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide moved from 40.1% to 42.9%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for teething toy brands worldwide in August 2026?

- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | MAM estimated searches | MAM Share of Search | MAM rank | NUK estimated searches | NUK Share of Search | NUK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 9.8% | 4 | 74K | 40.1% | 1 |
| Nov 2025 | 18.1K | 9.8% | 4 | 74K | 40.1% | 1 |
| Dec 2025 | 14.8K | 8.2% | 4 | 74K | 40.8% | 1 |
| Jan 2026 | 18.1K | 9.5% | 4 | 90.5K | 47.6% | 1 |
| Feb 2026 | 14.8K | 8.9% | 4 | 74K | 44.5% | 1 |
| Mar 2026 | 18.1K | 9.5% | 4 | 90.5K | 47.6% | 1 |
| Apr 2026 | 14.8K | 8.7% | 4 | 74K | 43.4% | 1 |
| May 2026 | 14.8K | 5.8% | 4 | 74K | 28.9% | 2 |
| Jun 2026 | 14.8K | 6.4% | 4 | 74K | 32% | 2 |
| Jul 2026 | 14.8K | 8.6% | 4 | 74K | 42.9% | 1 |
| Aug 2026 | 14.8K | 8.6% | 4 | 74K | 42.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MAM’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAM**: Measured on the search term “mam dummy”.
- **NUK**: Measured on the search term “nuk”.

- [MAM profile](/demand/global-en/brands/mam)
- [NUK profile](/demand/global-en/brands/nuk)
- [All teething toy brands worldwide](/demand/global-en/categories/teething-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAM or NUK?

In August 2026, NUK had more branded searches than MAM among teething toy brands worldwide. NUK was estimated to have 74K branded searches compared to MAM’s 14.8K, and held a 42.9% Share of Search versus MAM’s 8.6%.

## Cite this page

Brandwave. "MAM vs NUK: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mam-vs-nuk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mam-vs-nuk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.