---
title: "MAM vs Matchstick Monkey: Which is more popular by branded search?"
description: "Which is more popular in search, MAM or Matchstick Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Teething toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mam-vs-matchstick-monkey"
publisher: "Brandwave"
---

# MAM vs Matchstick Monkey: Which is more popular by branded search?

Which is more popular in search, MAM or Matchstick Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Teething toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAM and Matchstick Monkey
- **Competitive set**: Teething toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **MAM Share of Search**: 8.6%
- **Matchstick Monkey Share of Search**: 7%

## Which is more popular in search, MAM or Matchstick Monkey?

- In August 2026, MAM had more branded searches than Matchstick Monkey among teething toy brands worldwide. MAM was estimated to have 14.8K branded searches compared to Matchstick Monkey’s 12.1K, and held an 8.6% Share of Search versus Matchstick Monkey’s 7%.
- MAM was ahead of Matchstick Monkey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide moved from 5.4% to 7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## How did search popularity change for teething toy brands worldwide in August 2026?

- Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | MAM estimated searches | MAM Share of Search | MAM rank | Matchstick Monkey estimated searches | Matchstick Monkey Share of Search | Matchstick Monkey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 9.8% | 4 | 9.9K | 5.4% | 5 |
| Nov 2025 | 18.1K | 9.8% | 4 | 9.9K | 5.4% | 5 |
| Dec 2025 | 14.8K | 8.2% | 4 | 9.9K | 5.5% | 5 |
| Jan 2026 | 18.1K | 9.5% | 4 | 9.9K | 5.2% | 5 |
| Feb 2026 | 14.8K | 8.9% | 4 | 9.9K | 6% | 5 |
| Mar 2026 | 18.1K | 9.5% | 4 | 9.9K | 5.2% | 5 |
| Apr 2026 | 14.8K | 8.7% | 4 | 9.9K | 5.8% | 5 |
| May 2026 | 14.8K | 5.8% | 4 | 9.9K | 3.9% | 5 |
| Jun 2026 | 14.8K | 6.4% | 4 | 9.9K | 4.3% | 5 |
| Jul 2026 | 14.8K | 8.6% | 4 | 12.1K | 7% | 5 |
| Aug 2026 | 14.8K | 8.6% | 4 | 12.1K | 7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MAM’s and Matchstick Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAM**: Measured on the search term “mam dummy”.
- **Matchstick Monkey**: Measured on the search term “matchstick monkey”.

- [MAM profile](/demand/global-en/brands/mam)
- [Matchstick Monkey profile](/demand/global-en/brands/matchstick-monkey)
- [All teething toy brands worldwide](/demand/global-en/categories/teething-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAM or Matchstick Monkey?

In August 2026, MAM had more branded searches than Matchstick Monkey among teething toy brands worldwide. MAM was estimated to have 14.8K branded searches compared to Matchstick Monkey’s 12.1K, and held an 8.6% Share of Search versus Matchstick Monkey’s 7%.

## Cite this page

Brandwave. "MAM vs Matchstick Monkey: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mam-vs-matchstick-monkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mam-vs-matchstick-monkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.