---
title: "Malwarebytes vs McAfee: Which is searched more?"
description: "Which is more popular in search, Malwarebytes or McAfee? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/malwarebytes-vs-mcafee"
publisher: "Brandwave"
---

# Malwarebytes vs McAfee: Which is searched more?

Which is more popular in search, Malwarebytes or McAfee? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Malwarebytes and McAfee
- **Competitive set**: Antivirus software
- **Market**: Global
- **Month measured**: Sep 2026
- **Malwarebytes Share of Search**: 25.5%
- **McAfee Share of Search**: 15.1%

## Which is more popular in search, Malwarebytes or McAfee?

- In September 2026, Malwarebytes had more branded searches than McAfee among antivirus software worldwide. Malwarebytes was estimated to have 1M branded searches compared to McAfee’s 611K, and held a 25.5% Share of Search versus McAfee’s 15.1%.
- Malwarebytes was ahead of McAfee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide moved from 19.3% to 25.5%, and its estimated monthly branded searches moved from 851K to 1M.
- Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus software worldwide moved from 17.8% to 15.1%, and its estimated monthly branded searches moved from 783K to 611K.

## How did search popularity change for antivirus software worldwide in September 2026?

- In September 2026, Bitdefender overtook McAfee and Kaspersky to rank 3rd among antivirus software worldwide, with 16.3% estimated Share of Search.
- In September 2026, Malwarebytes gained estimated Share of Search among antivirus software worldwide, from 24% to 25.5%.
- In September 2026, McAfee lost estimated Share of Search among antivirus software worldwide, from 16.9% to 15.1%.

## Month by month

| Month | Malwarebytes estimated searches | Malwarebytes Share of Search | Malwarebytes rank | McAfee estimated searches | McAfee Share of Search | McAfee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 851K | 19.3% | 2 | 783K | 17.8% | 3 |
| Nov 2025 | 1M | 23.2% | 1 | 764K | 17.3% | 3 |
| Dec 2025 | 855K | 20.5% | 2 | 764K | 18.3% | 3 |
| Jan 2026 | 1.1M | 22.4% | 1 | 933K | 19.9% | 3 |
| Feb 2026 | 868K | 22.1% | 2 | 764K | 19.5% | 3 |
| Mar 2026 | 1.1M | 24.8% | 1 | 783K | 18.4% | 3 |
| Apr 2026 | 1.1M | 27.5% | 1 | 641K | 16.5% | 3 |
| May 2026 | 888K | 24.7% | 1 | 641K | 17.8% | 3 |
| Jun 2026 | 888K | 25.7% | 1 | 611K | 17.7% | 3 |
| Jul 2026 | 888K | 25.3% | 1 | 600K | 17.1% | 3 |
| Aug 2026 | 868K | 24% | 1 | 611K | 16.9% | 3 |
| Sep 2026 | 1M | 25.5% | 1 | 611K | 15.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Malwarebytes’ and McAfee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Malwarebytes**: Measured on the search terms “antivirus malwarebytes”, “endpoint security malwarebytes”, “malwarebytes”, “malwarebytes app”, “malwarebytes endpoint security” and “malwarebytes software”, summed into one figure.
- **McAfee**: Measured on the search terms “mcafee” and “mcafee antivirus”, summed into one figure.

- [Malwarebytes profile](/demand/global-en/brands/malwarebytes)
- [McAfee profile](/demand/global-en/brands/mcafee)
- [All antivirus software worldwide](/demand/global-en/categories/antivirus-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Malwarebytes or McAfee?

In September 2026, Malwarebytes had more branded searches than McAfee among antivirus software worldwide. Malwarebytes was estimated to have 1M branded searches compared to McAfee’s 611K, and held a 25.5% Share of Search versus McAfee’s 15.1%.

## Cite this page

Brandwave. "Malwarebytes vs McAfee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/malwarebytes-vs-mcafee

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