---
title: "Malik vs TK: Which is more popular by branded search?"
description: "Which is more popular in search, Malik or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/malik-vs-tk"
publisher: "Brandwave"
---

# Malik vs TK: Which is more popular by branded search?

Which is more popular in search, Malik or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Malik and TK
- **Competitive set**: Hockey stick brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Malik Share of Search**: 0.06%
- **TK Share of Search**: 98.3%

## Which is more popular in search, Malik or TK?

- In August 2026, TK had more branded searches than Malik among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Malik’s 590, and held a 98.3% Share of Search versus Malik’s 0.06%.
- TK was ahead of Malik in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Malik’s estimated Share of Search among hockey stick brands worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide moved from 98.1% to 98.3%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- Estimated monthly branded searches for Malik worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

## Month by month

| Month | Malik estimated searches | Malik Share of Search | Malik rank | TK estimated searches | TK Share of Search | TK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.09% | 5 | 1M | 98.1% | 1 |
| Nov 2025 | 720 | 0.07% | 5 | 1M | 98.2% | 1 |
| Dec 2025 | 590 | 0.06% | 5 | 1M | 97.9% | 1 |
| Jan 2026 | 390 | 0.04% | 5 | 1M | 97.4% | 1 |
| Feb 2026 | 720 | 0.09% | 5 | 823K | 97.3% | 1 |
| Mar 2026 | 880 | 0.09% | 5 | 1M | 97.7% | 1 |
| Apr 2026 | 720 | 0.07% | 5 | 1M | 98% | 1 |
| May 2026 | 590 | 0.06% | 5 | 1M | 98.1% | 1 |
| Jun 2026 | 590 | 0.06% | 5 | 1M | 98.3% | 1 |
| Jul 2026 | 390 | 0.04% | 5 | 1M | 98.5% | 1 |
| Aug 2026 | 590 | 0.06% | 5 | 1M | 98.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Malik’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Malik**: Measured on the search term “malik hockey”.
- **TK**: Measured on the search term “tk”.

- [Malik profile](/demand/global-en/brands/malik)
- [TK profile](/demand/global-en/brands/tk)
- [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Malik or TK?

In August 2026, TK had more branded searches than Malik among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Malik’s 590, and held a 98.3% Share of Search versus Malik’s 0.06%.

## Cite this page

Brandwave. "Malik vs TK: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/malik-vs-tk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/malik-vs-tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.