--- title: "Makita vs MAX: Which is searched more?" description: "Is Makita or MAX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air nailer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/makita-vs-max-tools" publisher: "Brandwave" --- # Makita vs MAX: Which is searched more? Is Makita or MAX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air nailer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and MAX - **Competitive set**: Air nailer brands - **Market**: Global - **Month measured**: Sep 2026 - **Makita Share of Search**: 25.7% - **MAX Share of Search**: 0.02% ## Is Makita or MAX more popular in search? - In September 2026, Makita had more branded searches than MAX among air nailer brands worldwide. Makita had about 1 million branded searches, while MAX had 590. Makita made up 25.7% of all air nailer brand searches we track, and MAX accounted for 0.02%. - Makita was ahead of MAX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among air nailer brands worldwide moved from 30% to 25.7%, and its estimated monthly branded searches moved from 1.4M to 1M. - Across the 12 months ending September 2026, MAX’s share of searches among air nailer brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 720 to 590. ## Top air nailer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Makita and MAX were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. MAX was listed before Makita in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metabo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bostitch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Senco | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Makita | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Milwaukee | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | MAX | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Paslode | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Hitachi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Craftsman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bosch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about air nailer brands - Asked ChatGPT "Which air nailer brand should I buy?": 1. Bostitch, 2. Metabo, 3. Senco, 4. DeWalt - Asked ChatGPT "What are the best air nailer brands?": 1. Metabo, 2. Bostitch, 3. DeWalt, 4. Senco, 5. Paslode, 6. MAX, 7. Milwaukee - Asked ChatGPT "What's the best air nailer brand for a workshop?": 1. Makita, 2. Bostitch, 3. Senco, 4. Metabo, 5. DeWalt - Searched Google, AI Overview "nail gun brands": 1. Milwaukee, 2. Metabo, 3. DeWalt, 4. MAX, 5. Makita, 6. Paslode, 7. Senco, 8. Hitachi Not named in any answer: Craftsman and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for air nailer brands worldwide in September 2026? - In September 2026, Makita gained share of searches among air nailer brands worldwide, from 25.1% to 25.7%. - Estimated monthly branded searches for MAX worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | MAX estimated searches | MAX Share of Search | MAX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 30% | 2 | 720 | 0.02% | 9 | | Nov 2025 | 1.4M | 29.5% | 2 | 590 | 0.01% | 9 | | Dec 2025 | 1.2M | 25.5% | 2 | 590 | 0.01% | 9 | | Jan 2026 | 983K | 25.3% | 2 | 720 | 0.02% | 9 | | Feb 2026 | 963K | 24.5% | 2 | 720 | 0.02% | 9 | | Mar 2026 | 1.2M | 27.5% | 2 | 720 | 0.02% | 9 | | Apr 2026 | 983K | 24.9% | 2 | 720 | 0.02% | 9 | | May 2026 | 994K | 25.1% | 2 | 590 | 0.01% | 9 | | Jun 2026 | 994K | 25.1% | 2 | 590 | 0.01% | 9 | | Jul 2026 | 813K | 22.3% | 2 | 480 | 0.01% | 9 | | Aug 2026 | 994K | 25.1% | 2 | 590 | 0.01% | 9 | | Sep 2026 | 1M | 25.7% | 2 | 590 | 0.02% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and MAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - **MAX**: Measured on the search term “max nail gun”. - [Makita profile](/demand/global-en/brands/makita) - [MAX profile](/demand/global-en/brands/max-tools) - [All air nailer brands worldwide](/demand/global-en/categories/air-nailer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or MAX more popular in search? In September 2026, Makita had more branded searches than MAX among air nailer brands worldwide. Makita had about 1 million branded searches, while MAX had 590. Makita made up 25.7% of all air nailer brand searches we track, and MAX accounted for 0.02%. ## Cite this page Brandwave. "Makita vs MAX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/makita-vs-max-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/makita-vs-max-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.