--- title: "Makeup by Mario vs Westman Atelier: Which is searched more?" description: "Is Makeup by Mario or Westman Atelier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-westman-atelier" publisher: "Brandwave" --- # Makeup by Mario vs Westman Atelier: Which is searched more? Is Makeup by Mario or Westman Atelier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makeup by Mario and Westman Atelier - **Competitive set**: Contour stick brands - **Market**: Global - **Month measured**: Sep 2026 - **Makeup by Mario Share of Search**: 14.6% - **Westman Atelier Share of Search**: 8.8% ## Is Makeup by Mario or Westman Atelier more popular in search? - In September 2026, Makeup by Mario had more branded searches than Westman Atelier among contour stick brands worldwide. Makeup by Mario had about 246,000 branded searches, while Westman Atelier had 147,000. Makeup by Mario made up 14.6% of all contour stick brand searches we track, and Westman Atelier accounted for 8.8%. - Makeup by Mario was ahead of Westman Atelier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands worldwide moved from 11.9% to 14.6%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Westman Atelier’s share of searches among contour stick brands worldwide moved from 5.9% to 8.8%, and its estimated monthly branded searches moved from 122K to 147K. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Westman Atelier was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makeup by Mario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Westman Atelier was listed before Makeup by Mario in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier - Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup - Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier - Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup Not named in any answer: Rare Beauty, LYS Beauty, Dior and Morphe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for contour stick brands worldwide in September 2026? - In September 2026, Makeup by Mario gained share of searches among contour stick brands worldwide, from 13.5% to 14.6%. - In September 2026, Westman Atelier gained share of searches among contour stick brands worldwide, from 8.1% to 8.8%. ## Month by month | Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Westman Atelier estimated searches | Westman Atelier Share of Search | Westman Atelier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 11.9% | 3 | 122K | 5.9% | 4 | | Nov 2025 | 450K | 14.7% | 3 | 153K | 5% | 4 | | Dec 2025 | 301K | 12% | 3 | 125K | 5% | 4 | | Jan 2026 | 246K | 10.9% | 3 | 125K | 5.5% | 4 | | Feb 2026 | 201K | 10.7% | 3 | 125K | 6.6% | 4 | | Mar 2026 | 301K | 14.9% | 3 | 153K | 7.6% | 4 | | Apr 2026 | 246K | 12.6% | 3 | 150K | 7.7% | 4 | | May 2026 | 246K | 13.8% | 3 | 122K | 6.9% | 4 | | Jun 2026 | 201K | 12.6% | 3 | 103K | 6.4% | 4 | | Jul 2026 | 201K | 10.8% | 3 | 122K | 6.6% | 4 | | Aug 2026 | 246K | 13.5% | 3 | 147K | 8.1% | 4 | | Sep 2026 | 246K | 14.6% | 3 | 147K | 8.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makeup by Mario’s and Westman Atelier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makeup by Mario**: Measured on the search term “makeup by mario”. - **Westman Atelier**: Measured on the search terms “westman atelier” and “westman atelier contour stick”, summed into one figure. - [Makeup by Mario profile](/demand/global-en/brands/makeup-by-mario) - [Westman Atelier profile](/demand/global-en/brands/westman-atelier) - [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makeup by Mario or Westman Atelier more popular in search? In September 2026, Makeup by Mario had more branded searches than Westman Atelier among contour stick brands worldwide. Makeup by Mario had about 246,000 branded searches, while Westman Atelier had 147,000. Makeup by Mario made up 14.6% of all contour stick brand searches we track, and Westman Atelier accounted for 8.8%. ## Cite this page Brandwave. "Makeup by Mario vs Westman Atelier: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-westman-atelier This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-westman-atelier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.