--- title: "Makeup by Mario vs Pat McGrath Labs: Which is searched more?" description: "Is Makeup by Mario or Pat McGrath Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-pat-mcgrath-labs" publisher: "Brandwave" --- # Makeup by Mario vs Pat McGrath Labs: Which is searched more? Is Makeup by Mario or Pat McGrath Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makeup by Mario and Pat McGrath Labs - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **Makeup by Mario Share of Search**: 4.7% - **Pat McGrath Labs Share of Search**: 0.23% ## Is Makeup by Mario or Pat McGrath Labs more popular in search? - In September 2026, Makeup by Mario had more branded searches than Pat McGrath Labs among eyeshadow brands worldwide. Makeup by Mario had about 246,000 branded searches, while Pat McGrath Labs had 12,100. Makeup by Mario made up 4.7% of all eyeshadow brand searches we track, and Pat McGrath Labs accounted for 0.23%. - Makeup by Mario was ahead of Pat McGrath Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makeup by Mario’s share of searches among eyeshadow brands worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Pat McGrath Labs’ share of searches among eyeshadow brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makeup by Mario and Pat McGrath Labs were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makeup by Mario was listed before Pat McGrath Labs in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - Estimated monthly branded searches for Pat McGrath Labs worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Pat McGrath Labs estimated searches | Pat McGrath Labs Share of Search | Pat McGrath Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 3.8% | 9 | 18.1K | 0.28% | 15 | | Nov 2025 | 450K | 5.3% | 7 | 27.1K | 0.32% | 15 | | Dec 2025 | 301K | 4% | 8 | 27.1K | 0.36% | 14 | | Jan 2026 | 246K | 4.1% | 8 | 49.5K | 0.82% | 14 | | Feb 2026 | 201K | 3.9% | 8 | 27.1K | 0.53% | 14 | | Mar 2026 | 301K | 5.1% | 7 | 18.1K | 0.31% | 15 | | Apr 2026 | 246K | 4.6% | 7 | 14.8K | 0.27% | 15 | | May 2026 | 246K | 4.5% | 7 | 14.8K | 0.27% | 15 | | Jun 2026 | 201K | 4.2% | 8 | 12.1K | 0.25% | 15 | | Jul 2026 | 201K | 4% | 8 | 12.1K | 0.24% | 15 | | Aug 2026 | 246K | 4.9% | 7 | 12.1K | 0.24% | 15 | | Sep 2026 | 246K | 4.7% | 7 | 12.1K | 0.23% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Makeup by Mario’s and Pat McGrath Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makeup by Mario**: Measured on the search term “makeup by mario”. - **Pat McGrath Labs**: Measured on the search term “pat mcgrath labs”. - [Makeup by Mario profile](/demand/global-en/brands/makeup-by-mario) - [Pat McGrath Labs profile](/demand/global-en/brands/pat-mcgrath-labs) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makeup by Mario or Pat McGrath Labs more popular in search? In September 2026, Makeup by Mario had more branded searches than Pat McGrath Labs among eyeshadow brands worldwide. Makeup by Mario had about 246,000 branded searches, while Pat McGrath Labs had 12,100. Makeup by Mario made up 4.7% of all eyeshadow brand searches we track, and Pat McGrath Labs accounted for 0.23%. ## Cite this page Brandwave. "Makeup by Mario vs Pat McGrath Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-pat-mcgrath-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/makeup-by-mario-vs-pat-mcgrath-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.