---
title: "Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more?"
description: "Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maison-francis-kurkdjian-vs-viktor-and-rolf"
publisher: "Brandwave"
---

# Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more?

Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maison Francis Kurkdjian and Viktor&Rolf
- **Competitive set**: Fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Maison Francis Kurkdjian Share of Search**: 1.5%
- **Viktor&Rolf Share of Search**: 0.32%

## Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search?

- In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands worldwide. Maison Francis Kurkdjian had about 296,000 branded searches, while Viktor&Rolf had 60,500. Maison Francis Kurkdjian made up 1.5% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.32%.
- Maison Francis Kurkdjian was ahead of Viktor&Rolf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 307K to 296K.
- Across the 12 months ending September 2026, Viktor&Rolf’s share of searches among fragrance brands worldwide moved from 0.38% to 0.32%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for fragrance brands worldwide in September 2026?

- Estimated monthly branded searches for Viktor&Rolf worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Maison Francis Kurkdjian estimated searches | Maison Francis Kurkdjian Share of Search | Maison Francis Kurkdjian rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 307K | 1.6% | 12 | 74K | 0.38% | 15 |
| Nov 2025 | 375K | 1.8% | 12 | 90.5K | 0.43% | 15 |
| Dec 2025 | 442K | 1.7% | 12 | 110K | 0.42% | 15 |
| Jan 2026 | 296K | 1.2% | 12 | 74K | 0.3% | 15 |
| Feb 2026 | 296K | 1.7% | 12 | 60.5K | 0.34% | 15 |
| Mar 2026 | 296K | 1.5% | 12 | 60.5K | 0.31% | 15 |
| Apr 2026 | 296K | 1.6% | 12 | 49.5K | 0.27% | 15 |
| May 2026 | 296K | 1.4% | 12 | 49.5K | 0.23% | 15 |
| Jun 2026 | 242K | 1.1% | 12 | 49.5K | 0.23% | 15 |
| Jul 2026 | 242K | 1.3% | 12 | 49.5K | 0.27% | 15 |
| Aug 2026 | 296K | 1.6% | 12 | 49.5K | 0.27% | 15 |
| Sep 2026 | 296K | 1.5% | 12 | 60.5K | 0.32% | 15 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maison Francis Kurkdjian**: Measured on the search terms “francis kurkdjian” and “maison francis kurkdjian”, summed into one figure.
- **Viktor&Rolf**: Measured on the search term “viktor and rolf”.

- [Maison Francis Kurkdjian profile](/demand/global-en/brands/maison-francis-kurkdjian)
- [Viktor&Rolf profile](/demand/global-en/brands/viktor-and-rolf)
- [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search?

In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands worldwide. Maison Francis Kurkdjian had about 296,000 branded searches, while Viktor&Rolf had 60,500. Maison Francis Kurkdjian made up 1.5% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.32%.

## Cite this page

Brandwave. "Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maison-francis-kurkdjian-vs-viktor-and-rolf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maison-francis-kurkdjian-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.