---
title: "Mainland vs Philadelphia: Which is searched more?"
description: "Which is more popular in search, Mainland or Philadelphia? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mainland-vs-philadelphia"
publisher: "Brandwave"
---

# Mainland vs Philadelphia: Which is searched more?

Which is more popular in search, Mainland or Philadelphia? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mainland and Philadelphia
- **Competitive set**: Cheese brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Mainland Share of Search**: 0.01%
- **Philadelphia Share of Search**: 46.6%

## Which is more popular in search, Mainland or Philadelphia?

- In August 2026, Philadelphia had more branded searches than Mainland among cheese brands worldwide. Philadelphia was estimated to have 90.5K branded searches compared to Mainland’s 20, and held a 46.6% Share of Search versus Mainland’s 0.01%.
- Philadelphia was ahead of Mainland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Philadelphia’s estimated Share of Search among cheese brands worldwide moved from 49.7% to 46.6%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for cheese brands worldwide in August 2026?

- In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%.

## Month by month

| Month | Mainland estimated searches | Mainland Share of Search | Mainland rank | Philadelphia estimated searches | Philadelphia Share of Search | Philadelphia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.01% | 6 | 90.5K | 49.7% | 1 |
| Nov 2025 | 10 | <0.01% | 6 | 110K | 55.6% | 1 |
| Dec 2025 | 20 | <0.01% | 6 | 135K | 59% | 1 |
| Jan 2026 | 20 | <0.01% | 6 | 135K | 58.6% | 1 |
| Feb 2026 | 10 | <0.01% | 6 | 135K | 59.2% | 1 |
| Mar 2026 | 10 | <0.01% | 6 | 135K | 57.7% | 1 |
| Apr 2026 | 10 | <0.01% | 6 | 165K | 64% | 1 |
| May 2026 | 20 | <0.01% | 6 | 165K | 63.9% | 1 |
| Jun 2026 | 10 | <0.01% | 6 | 201K | 69.1% | 1 |
| Jul 2026 | 10 | <0.01% | 6 | 135K | 57% | 1 |
| Aug 2026 | 20 | 0.01% | 6 | 90.5K | 46.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mainland’s and Philadelphia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mainland**: Measured on the search term “mainland brie”.
- **Philadelphia**: Measured on the search term “philadelphia cream cheese”.

- [Mainland profile](/demand/global-en/brands/mainland)
- [Philadelphia profile](/demand/global-en/brands/philadelphia)
- [All cheese brands worldwide](/demand/global-en/categories/cheese-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mainland or Philadelphia?

In August 2026, Philadelphia had more branded searches than Mainland among cheese brands worldwide. Philadelphia was estimated to have 90.5K branded searches compared to Mainland’s 20, and held a 46.6% Share of Search versus Mainland’s 0.01%.

## Cite this page

Brandwave. "Mainland vs Philadelphia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mainland-vs-philadelphia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mainland-vs-philadelphia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.