---
title: "Mailgun vs Twilio SendGrid: Which is more popular by branded search?"
description: "Which is more popular in search, Mailgun or Twilio SendGrid? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mailgun-vs-sendgrid"
publisher: "Brandwave"
---

# Mailgun vs Twilio SendGrid: Which is more popular by branded search?

Which is more popular in search, Mailgun or Twilio SendGrid? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mailgun and Twilio SendGrid
- **Competitive set**: Transactional email platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mailgun Share of Search**: 21%
- **Twilio SendGrid Share of Search**: 59.3%

## Which is more popular in search, Mailgun or Twilio SendGrid?

- In August 2026, Twilio SendGrid had more branded searches than Mailgun among transactional email platforms worldwide. Twilio SendGrid was estimated to have 209K branded searches compared to Mailgun’s 74.2K, and held a 59.3% Share of Search versus Mailgun’s 21%.
- Twilio SendGrid was ahead of Mailgun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide moved from 22.3% to 21%, and its estimated monthly branded searches moved from 110K to 74.2K.
- Across the 11 months ending August 2026, Twilio SendGrid’s estimated Share of Search among transactional email platforms worldwide moved from 62.9% to 59.3%, and its estimated monthly branded searches moved from 311K to 209K.

## How did search popularity change for transactional email platforms worldwide in August 2026?

- In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 54.6% to 59.3%.
- In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 23.7% to 21%.

## Month by month

| Month | Mailgun estimated searches | Mailgun Share of Search | Mailgun rank | Twilio SendGrid estimated searches | Twilio SendGrid Share of Search | Twilio SendGrid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 22.3% | 2 | 311K | 62.9% | 1 |
| Nov 2025 | 110K | 25.7% | 2 | 254K | 59.3% | 1 |
| Dec 2025 | 90.6K | 22.2% | 2 | 254K | 62.1% | 1 |
| Jan 2026 | 110K | 25.4% | 2 | 254K | 58.5% | 1 |
| Feb 2026 | 110K | 25.3% | 2 | 254K | 58.4% | 1 |
| Mar 2026 | 110K | 21.7% | 2 | 311K | 61.3% | 1 |
| Apr 2026 | 110K | 24.4% | 2 | 256K | 56.6% | 1 |
| May 2026 | 90.7K | 21.6% | 2 | 254K | 60.5% | 1 |
| Jun 2026 | 90.7K | 21.5% | 2 | 254K | 60.2% | 1 |
| Jul 2026 | 90.7K | 23.7% | 2 | 209K | 54.6% | 1 |
| Aug 2026 | 74.2K | 21% | 2 | 209K | 59.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mailgun’s and Twilio SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mailgun**: Measured on the search terms “mailgun” and “mailgun email”, summed into one figure.
- **Twilio SendGrid**: Measured on the search terms “sendgrid” and “twilio sendgrid”, summed into one figure.

- [Mailgun profile](/demand/global-en/brands/mailgun)
- [Twilio SendGrid profile](/demand/global-en/brands/sendgrid)
- [All transactional email platforms worldwide](/demand/global-en/categories/transactional-email-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mailgun or Twilio SendGrid?

In August 2026, Twilio SendGrid had more branded searches than Mailgun among transactional email platforms worldwide. Twilio SendGrid was estimated to have 209K branded searches compared to Mailgun’s 74.2K, and held a 59.3% Share of Search versus Mailgun’s 21%.

## Cite this page

Brandwave. "Mailgun vs Twilio SendGrid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mailgun-vs-sendgrid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mailgun-vs-sendgrid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.