---
title: "Mailgun vs Postmark: Which is more popular by branded search?"
description: "Which is more popular in search, Mailgun or Postmark? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mailgun-vs-postmark"
publisher: "Brandwave"
---

# Mailgun vs Postmark: Which is more popular by branded search?

Which is more popular in search, Mailgun or Postmark? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mailgun and Postmark
- **Competitive set**: Transactional email platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mailgun Share of Search**: 21%
- **Postmark Share of Search**: 0.93%

## Which is more popular in search, Mailgun or Postmark?

- In August 2026, Mailgun had more branded searches than Postmark among transactional email platforms worldwide. Mailgun was estimated to have 74.2K branded searches compared to Postmark’s 3.3K, and held a 21% Share of Search versus Postmark’s 0.93%.
- Mailgun was ahead of Postmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide moved from 22.3% to 21%, and its estimated monthly branded searches moved from 110K to 74.2K.
- Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email platforms worldwide moved from 0.6% to 0.93%, and its estimated monthly branded searches moved from 3K to 3.3K.

## How did search popularity change for transactional email platforms worldwide in August 2026?

- In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 23.7% to 21%.

## Month by month

| Month | Mailgun estimated searches | Mailgun Share of Search | Mailgun rank | Postmark estimated searches | Postmark Share of Search | Postmark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 22.3% | 2 | 3K | 0.6% | 5 |
| Nov 2025 | 110K | 25.7% | 2 | 3K | 0.7% | 5 |
| Dec 2025 | 90.6K | 22.2% | 2 | 2.6K | 0.64% | 5 |
| Jan 2026 | 110K | 25.4% | 2 | 3.6K | 0.83% | 5 |
| Feb 2026 | 110K | 25.3% | 2 | 3.3K | 0.75% | 5 |
| Mar 2026 | 110K | 21.7% | 2 | 3.3K | 0.65% | 5 |
| Apr 2026 | 110K | 24.4% | 2 | 3.3K | 0.73% | 5 |
| May 2026 | 90.7K | 21.6% | 2 | 2.8K | 0.66% | 5 |
| Jun 2026 | 90.7K | 21.5% | 2 | 2.8K | 0.66% | 5 |
| Jul 2026 | 90.7K | 23.7% | 2 | 2.8K | 0.73% | 5 |
| Aug 2026 | 74.2K | 21% | 2 | 3.3K | 0.93% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mailgun’s and Postmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mailgun**: Measured on the search terms “mailgun” and “mailgun email”, summed into one figure.
- **Postmark**: Measured on the search terms “postmark email” and “postmarkapp”, summed into one figure.

- [Mailgun profile](/demand/global-en/brands/mailgun)
- [Postmark profile](/demand/global-en/brands/postmark)
- [All transactional email platforms worldwide](/demand/global-en/categories/transactional-email-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mailgun or Postmark?

In August 2026, Mailgun had more branded searches than Postmark among transactional email platforms worldwide. Mailgun was estimated to have 74.2K branded searches compared to Postmark’s 3.3K, and held a 21% Share of Search versus Postmark’s 0.93%.

## Cite this page

Brandwave. "Mailgun vs Postmark: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mailgun-vs-postmark

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mailgun-vs-postmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.