---
title: "MailerLite vs Wix: Which is searched more?"
description: "Is MailerLite or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mailerlite-vs-wix"
publisher: "Brandwave"
---

# MailerLite vs Wix: Which is searched more?

Is MailerLite or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MailerLite and Wix
- **Competitive set**: Landing page builders
- **Market**: Global
- **Month measured**: Sep 2026
- **MailerLite Share of Search**: 7.7%
- **Wix Share of Search**: 88%

## Is MailerLite or Wix more popular in search?

- In September 2026, Wix had more branded searches than MailerLite among landing page builders worldwide. Wix had about 2.8 million branded searches, while MailerLite had 246,000. Wix made up 88% of all landing page builder searches we track, and MailerLite accounted for 7.7%.
- Wix was ahead of MailerLite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MailerLite’s share of searches among landing page builders worldwide moved from 6.3% to 7.7%, and its estimated monthly branded searches moved from 247K to 246K.
- Across the 12 months ending September 2026, Wix’s share of searches among landing page builders worldwide moved from 88.4% to 88%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

## Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MailerLite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wix was listed before MailerLite in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Unbounce | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Leadpages | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Framer | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Carrd | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wix | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Landingi | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Instapage | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| MailerLite | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| ClickFunnels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about landing page builders

- Asked ChatGPT "Which landing page builder should I use?": 1. Framer, 2. Leadpages, 3. Unbounce, 4. Carrd
- Asked ChatGPT "What are the best landing page builders?": 1. Framer, 2. Unbounce, 3. Leadpages, 4. Carrd, 5. Instapage, 6. Landingi
- Asked ChatGPT "What's the best landing page builder for lead generation?": 1. Unbounce, 2. Leadpages, 3. Landingi, 4. MailerLite
- Searched Google, AI Overview "landing page builders": 1. Carrd, 2. Wix, 3. Leadpages, 4. Unbounce, 5. Landingi, 6. MailerLite
- Searched Google, AI Overview "landing page tools": 1. Unbounce, 2. Leadpages, 3. Instapage, 4. Wix, 5. Landingi

Not named in any answer: ClickFunnels.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for landing page builders worldwide in September 2026?

- In September 2026, MailerLite gained share of searches among landing page builders worldwide, from 6.4% to 7.7%.
- In September 2026, Wix lost share of searches among landing page builders worldwide, from 88.9% to 88%.

## Month by month

| Month | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | Wix estimated searches | Wix Share of Search | Wix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 247K | 6.3% | 2 | 3.5M | 88.4% | 1 |
| Nov 2025 | 247K | 6.4% | 2 | 3.4M | 88.9% | 1 |
| Dec 2025 | 201K | 6.3% | 2 | 2.8M | 88.3% | 1 |
| Jan 2026 | 247K | 6.3% | 2 | 3.4M | 88.5% | 1 |
| Feb 2026 | 247K | 6.3% | 2 | 3.4M | 88.6% | 1 |
| Mar 2026 | 247K | 6.3% | 2 | 3.5M | 89% | 1 |
| Apr 2026 | 247K | 6.4% | 2 | 3.4M | 89.1% | 1 |
| May 2026 | 247K | 6.4% | 2 | 3.4M | 89.3% | 1 |
| Jun 2026 | 247K | 7.6% | 2 | 2.8M | 87.5% | 1 |
| Jul 2026 | 246K | 7.7% | 2 | 2.8M | 87.6% | 1 |
| Aug 2026 | 201K | 6.4% | 2 | 2.8M | 88.9% | 1 |
| Sep 2026 | 246K | 7.7% | 2 | 2.8M | 88% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using MailerLite’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MailerLite**: Measured on the search terms “mailer lite”, “MailerLite”, “mailerlite app” and “mailerlite landing page”, summed into one figure.
- **Wix**: Measured on the search terms “wix” and “wix studio”, summed into one figure.

- [MailerLite profile](/demand/global-en/brands/mailerlite)
- [Wix profile](/demand/global-en/brands/wix)
- [All landing page builders worldwide](/demand/global-en/categories/landing-page-builders): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is MailerLite or Wix more popular in search?

In September 2026, Wix had more branded searches than MailerLite among landing page builders worldwide. Wix had about 2.8 million branded searches, while MailerLite had 246,000. Wix made up 88% of all landing page builder searches we track, and MailerLite accounted for 7.7%.

## Cite this page

Brandwave. "MailerLite vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mailerlite-vs-wix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mailerlite-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
