---
title: "Mailchimp vs Omnisend: Which is more popular by branded search?"
description: "Which is more popular in search, Mailchimp or Omnisend? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mailchimp-vs-omnisend"
publisher: "Brandwave"
---

# Mailchimp vs Omnisend: Which is more popular by branded search?

Which is more popular in search, Mailchimp or Omnisend? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mailchimp and Omnisend
- **Competitive set**: Email marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mailchimp Share of Search**: 40.9%
- **Omnisend Share of Search**: 1.6%

## Which is more popular in search, Mailchimp or Omnisend?

- In August 2026, Mailchimp had more branded searches than Omnisend among email marketing platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Omnisend’s 41.1K, and held a 40.9% Share of Search versus Omnisend’s 1.6%.
- Mailchimp was ahead of Omnisend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide moved from 47.4% to 40.9%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 11 months ending August 2026, Omnisend’s estimated Share of Search among email marketing platforms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 50.1K to 41.1K.

## How did search popularity change for email marketing platforms worldwide in August 2026?

- In August 2026, Omnisend fell from 7th to 8th among email marketing platforms worldwide.
- Estimated monthly branded searches for Mailchimp worldwide fell 32.6% over 11 measured months, from 1.6M to 1.1M in August 2026.

## Month by month

| Month | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | Omnisend estimated searches | Omnisend Share of Search | Omnisend rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 47.4% | 1 | 50.1K | 1.5% | 8 |
| Nov 2025 | 1.6M | 48.8% | 1 | 49.9K | 1.6% | 8 |
| Dec 2025 | 1.3M | 45.8% | 1 | 40.9K | 1.5% | 8 |
| Jan 2026 | 1.6M | 49.1% | 1 | 41K | 1.3% | 8 |
| Feb 2026 | 1.3M | 45.6% | 1 | 41K | 1.4% | 8 |
| Mar 2026 | 1.6M | 47.3% | 1 | 50.2K | 1.5% | 8 |
| Apr 2026 | 1.6M | 48.9% | 1 | 41.1K | 1.3% | 8 |
| May 2026 | 1.3M | 43% | 1 | 42.4K | 1.4% | 8 |
| Jun 2026 | 1.3M | 42.5% | 1 | 41K | 1.4% | 8 |
| Jul 2026 | 1.1M | 40.5% | 1 | 50K | 1.8% | 7 |
| Aug 2026 | 1.1M | 40.9% | 1 | 41.1K | 1.6% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mailchimp’s and Omnisend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mailchimp**: Measured on the search terms “email marketing mailchimp”, “free mailchimp”, “intuit mailchimp”, “Mailchimp”, “mailchimp app”, “mailchimp com”, “mailchimp email”, “mailchimp email marketing”, “mailchimp email templates”, “mailchimp free”, “mailchimp free plan”, “mailchimp marketing”, “mailchimp newsletter”, “mailchimp newsletter template”, “mailchimp price”, “mailchimp pricing”, “mailchimp template”, “mailchimp templates”, “mailchimp website”, “mailchimp.com” and “what is mailchimp”, summed into one figure.
- **Omnisend**: Measured on the search terms “omnisend” and “omnisend email marketing”, summed into one figure.

- [Mailchimp profile](/demand/global-en/brands/mailchimp)
- [Omnisend profile](/demand/global-en/brands/omnisend)
- [All email marketing platforms worldwide](/demand/global-en/categories/email-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mailchimp or Omnisend?

In August 2026, Mailchimp had more branded searches than Omnisend among email marketing platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Omnisend’s 41.1K, and held a 40.9% Share of Search versus Omnisend’s 1.6%.

## Cite this page

Brandwave. "Mailchimp vs Omnisend: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mailchimp-vs-omnisend

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