--- title: "Mailchimp vs MailerLite: Which is more popular by branded search?" description: "Which is more popular in search, Mailchimp or MailerLite? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mailchimp-vs-mailerlite" publisher: "Brandwave" --- # Mailchimp vs MailerLite: Which is more popular by branded search? Which is more popular in search, Mailchimp or MailerLite? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mailchimp and MailerLite - **Competitive set**: Newsletter platforms - **Market**: Global - **Month measured**: Aug 2026 - **Mailchimp Share of Search**: 26.9% - **MailerLite Share of Search**: 5.4% ## Which is more popular in search, Mailchimp or MailerLite? - In August 2026, Mailchimp had more branded searches than MailerLite among newsletter platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to MailerLite’s 211K, and held a 26.9% Share of Search versus MailerLite’s 5.4%. - Mailchimp was ahead of MailerLite in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide moved from 46.1% to 26.9%, and its estimated monthly branded searches moved from 1.6M to 1.1M. - Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among newsletter platforms worldwide moved from 7.6% to 5.4%, and its estimated monthly branded searches moved from 257K to 211K. ## How did search popularity change for newsletter platforms worldwide in August 2026? - In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%. - In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%. ## Month by month | Month | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 46.1% | 1 | 257K | 7.6% | 3 | | Nov 2025 | 1.6M | 46.2% | 1 | 256K | 7.6% | 3 | | Dec 2025 | 1.3M | 38.2% | 2 | 210K | 6.3% | 3 | | Jan 2026 | 1.6M | 38.3% | 2 | 256K | 6.3% | 3 | | Feb 2026 | 1.3M | 37.8% | 2 | 256K | 7.4% | 3 | | Mar 2026 | 1.6M | 38.7% | 2 | 262K | 6.4% | 3 | | Apr 2026 | 1.6M | 38.5% | 2 | 257K | 6.3% | 3 | | May 2026 | 1.3M | 34.2% | 2 | 259K | 6.9% | 3 | | Jun 2026 | 1.3M | 34% | 2 | 258K | 6.8% | 3 | | Jul 2026 | 1.1M | 31% | 2 | 257K | 7.1% | 3 | | Aug 2026 | 1.1M | 26.9% | 2 | 211K | 5.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mailchimp’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mailchimp**: Measured on the search terms “email marketing mailchimp”, “free mailchimp”, “intuit mailchimp”, “Mailchimp”, “mailchimp app”, “mailchimp com”, “mailchimp email”, “mailchimp email marketing”, “mailchimp email templates”, “mailchimp free”, “mailchimp free plan”, “mailchimp marketing”, “mailchimp newsletter”, “mailchimp newsletter template”, “mailchimp price”, “mailchimp pricing”, “mailchimp template”, “mailchimp templates”, “mailchimp website”, “mailchimp.com” and “what is mailchimp”, summed into one figure. - **MailerLite**: Measured on the search terms “mailer lite”, “MailerLite”, “mailerlite app”, “mailerlite com”, “mailerlite email marketing”, “mailerlite free”, “mailerlite free plan”, “mailerlite landing page”, “mailerlite newsletter”, “mailerlite plans”, “mailerlite pricing” and “what is mailerlite”, summed into one figure. - [Mailchimp profile](/demand/global-en/brands/mailchimp) - [MailerLite profile](/demand/global-en/brands/mailerlite) - [All newsletter platforms worldwide](/demand/global-en/categories/newsletter-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mailchimp or MailerLite? In August 2026, Mailchimp had more branded searches than MailerLite among newsletter platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to MailerLite’s 211K, and held a 26.9% Share of Search versus MailerLite’s 5.4%. ## Cite this page Brandwave. "Mailchimp vs MailerLite: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mailchimp-vs-mailerlite This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mailchimp-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.