---
title: "Mailbutler vs Shortwave: Which is more popular by branded search?"
description: "Which is more popular in search, Mailbutler or Shortwave? Compare estimated monthly branded-search demand and Share of Search inside the AI email assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mailbutler-vs-shortwave"
publisher: "Brandwave"
---

# Mailbutler vs Shortwave: Which is more popular by branded search?

Which is more popular in search, Mailbutler or Shortwave? Compare estimated monthly branded-search demand and Share of Search inside the AI email assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mailbutler and Shortwave
- **Competitive set**: AI email assistants
- **Market**: Global
- **Month measured**: Aug 2026
- **Mailbutler Share of Search**: 4.7%
- **Shortwave Share of Search**: 10.6%

## Which is more popular in search, Mailbutler or Shortwave?

- In August 2026, Shortwave had more branded searches than Mailbutler among AI email assistants worldwide. Shortwave was estimated to have 14.8K branded searches compared to Mailbutler’s 6.6K, and held a 10.6% Share of Search versus Mailbutler’s 4.7%.
- Shortwave was ahead of Mailbutler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailbutler’s estimated Share of Search among AI email assistants worldwide moved from 3.1% to 4.7%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
- Across the 11 months ending August 2026, Shortwave’s estimated Share of Search among AI email assistants worldwide held steady at 10.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

## How did search popularity change for AI email assistants worldwide in August 2026?

- In August 2026, Mailbutler gained estimated Share of Search among AI email assistants worldwide, from 2.1% to 4.7%.
- In August 2026, Shortwave lost estimated Share of Search among AI email assistants worldwide, from 13.1% to 10.6%.

## Month by month

| Month | Mailbutler estimated searches | Mailbutler Share of Search | Mailbutler rank | Shortwave estimated searches | Shortwave Share of Search | Shortwave rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 3.1% | 4 | 12.1K | 10.6% | 2 |
| Nov 2025 | 3.6K | 2.7% | 4 | 12.1K | 9% | 2 |
| Dec 2025 | 2.9K | 2.6% | 4 | 12.1K | 10.7% | 2 |
| Jan 2026 | 3.6K | 2.6% | 4 | 14.8K | 10.8% | 2 |
| Feb 2026 | 2.9K | 2.6% | 4 | 12.1K | 10.8% | 2 |
| Mar 2026 | 2.9K | 2.2% | 4 | 14.8K | 11% | 2 |
| Apr 2026 | 2.9K | 2.5% | 4 | 14.8K | 12.9% | 2 |
| May 2026 | 1.9K | 2% | 4 | 12.1K | 13% | 2 |
| Jun 2026 | 6.6K | 5.6% | 4 | 12.1K | 10.3% | 2 |
| Jul 2026 | 1.9K | 2.1% | 4 | 12.1K | 13.1% | 2 |
| Aug 2026 | 6.6K | 4.7% | 4 | 14.8K | 10.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mailbutler’s and Shortwave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mailbutler**: Measured on the search term “mailbutler”.
- **Shortwave**: Measured on the search term “shortwave”.

- [Mailbutler profile](/demand/global-en/brands/mailbutler)
- [Shortwave profile](/demand/global-en/brands/shortwave)
- [All AI email assistants worldwide](/demand/global-en/categories/ai-email-assistants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mailbutler or Shortwave?

In August 2026, Shortwave had more branded searches than Mailbutler among AI email assistants worldwide. Shortwave was estimated to have 14.8K branded searches compared to Mailbutler’s 6.6K, and held a 10.6% Share of Search versus Mailbutler’s 4.7%.

## Cite this page

Brandwave. "Mailbutler vs Shortwave: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mailbutler-vs-shortwave

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mailbutler-vs-shortwave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.