--- title: "Maidenform vs Squeem: Which is searched more?" description: "Is Maidenform or Squeem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/maidenform-vs-squeem" publisher: "Brandwave" --- # Maidenform vs Squeem: Which is searched more? Is Maidenform or Squeem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maidenform and Squeem - **Competitive set**: Shapewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Maidenform Share of Search**: 1.5% - **Squeem Share of Search**: 0.28% ## Is Maidenform or Squeem more popular in search? - In September 2026, Maidenform had more branded searches than Squeem among shapewear brands worldwide. Maidenform had about 5,400 branded searches, while Squeem had 1,000. Maidenform made up 1.5% of all shapewear brand searches we track, and Squeem accounted for 0.28%. - Maidenform was ahead of Squeem in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maidenform’s share of searches among shapewear brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Squeem’s share of searches among shapewear brands worldwide moved from 0.36% to 0.28%, and its estimated monthly branded searches moved from 1.6K to 1K. ## Top shapewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maidenform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Squeem did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shapewear brands - Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform - Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint - Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint Not named in any answer: Leonisa and Squeem. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for shapewear brands worldwide in September 2026? - In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide. - Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | Maidenform estimated searches | Maidenform Share of Search | Maidenform rank | Squeem estimated searches | Squeem Share of Search | Squeem rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.8% | 6 | 1.6K | 0.36% | 8 | | Nov 2025 | 5.4K | 1.2% | 7 | 1.3K | 0.3% | 8 | | Dec 2025 | 5.4K | 1.3% | 7 | 1.3K | 0.32% | 8 | | Jan 2026 | 5.4K | 1.2% | 7 | 1.3K | 0.29% | 8 | | Feb 2026 | 4.4K | 1.1% | 7 | 1.3K | 0.33% | 8 | | Mar 2026 | 5.4K | 1.1% | 7 | 1.3K | 0.27% | 8 | | Apr 2026 | 6.6K | 1.2% | 6 | 1.3K | 0.24% | 8 | | May 2026 | 6.6K | 1.1% | 7 | 1.3K | 0.23% | 8 | | Jun 2026 | 6.6K | 1.5% | 6 | 1.3K | 0.29% | 8 | | Jul 2026 | 8.1K | 1.9% | 6 | 1K | 0.23% | 8 | | Aug 2026 | 6.6K | 1.5% | 6 | 1.3K | 0.29% | 8 | | Sep 2026 | 5.4K | 1.5% | 7 | 1K | 0.28% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Maidenform’s and Squeem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maidenform**: Measured on the search term “maidenform shapewear”. - **Squeem**: Measured on the search term “squeem”. - [Maidenform profile](/demand/global-en/brands/maidenform) - [Squeem profile](/demand/global-en/brands/squeem) - [All shapewear brands worldwide](/demand/global-en/categories/shapewear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maidenform or Squeem more popular in search? In September 2026, Maidenform had more branded searches than Squeem among shapewear brands worldwide. Maidenform had about 5,400 branded searches, while Squeem had 1,000. Maidenform made up 1.5% of all shapewear brand searches we track, and Squeem accounted for 0.28%. ## Cite this page Brandwave. "Maidenform vs Squeem: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maidenform-vs-squeem This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maidenform-vs-squeem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.