--- title: "Maidenform vs Spanx: Which is searched more?" description: "Is Maidenform or Spanx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/maidenform-vs-spanx" publisher: "Brandwave" --- # Maidenform vs Spanx: Which is searched more? Is Maidenform or Spanx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maidenform and Spanx - **Competitive set**: Shapewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Maidenform Share of Search**: 1.5% - **Spanx Share of Search**: 5.1% ## Is Maidenform or Spanx more popular in search? - In September 2026, Spanx had more branded searches than Maidenform among shapewear brands worldwide. Spanx had about 18,400 branded searches, while Maidenform had 5,400. Spanx made up 5.1% of all shapewear brand searches we track, and Maidenform accounted for 1.5%. - Spanx was ahead of Maidenform in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maidenform’s share of searches among shapewear brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide moved from 9.5% to 5.1%, and its estimated monthly branded searches moved from 43K to 18.4K. ## Top shapewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spanx appeared in all five answers. Maidenform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spanx was listed before Maidenform in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shapewear brands - Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform - Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint - Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint Not named in any answer: Leonisa and Squeem. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for shapewear brands worldwide in September 2026? - In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches. - In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%. - In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide. ## Month by month | Month | Maidenform estimated searches | Maidenform Share of Search | Maidenform rank | Spanx estimated searches | Spanx Share of Search | Spanx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.8% | 6 | 43K | 9.5% | 4 | | Nov 2025 | 5.4K | 1.2% | 7 | 31.5K | 7.2% | 5 | | Dec 2025 | 5.4K | 1.3% | 7 | 25.8K | 6.4% | 5 | | Jan 2026 | 5.4K | 1.2% | 7 | 30.7K | 6.8% | 5 | | Feb 2026 | 4.4K | 1.1% | 7 | 25.1K | 6.4% | 5 | | Mar 2026 | 5.4K | 1.1% | 7 | 30.7K | 6.5% | 4 | | Apr 2026 | 6.6K | 1.2% | 6 | 30.7K | 5.8% | 4 | | May 2026 | 6.6K | 1.1% | 7 | 38.5K | 6.7% | 4 | | Jun 2026 | 6.6K | 1.5% | 6 | 43.4K | 9.8% | 4 | | Jul 2026 | 8.1K | 1.9% | 6 | 36.7K | 8.6% | 4 | | Aug 2026 | 6.6K | 1.5% | 6 | 36K | 8.1% | 4 | | Sep 2026 | 5.4K | 1.5% | 7 | 18.4K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Maidenform’s and Spanx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maidenform**: Measured on the search term “maidenform shapewear”. - **Spanx**: Measured on the search terms “spanx bodysuit” and “spanx shapewear”, summed into one figure. - [Maidenform profile](/demand/global-en/brands/maidenform) - [Spanx profile](/demand/global-en/brands/spanx) - [All shapewear brands worldwide](/demand/global-en/categories/shapewear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maidenform or Spanx more popular in search? In September 2026, Spanx had more branded searches than Maidenform among shapewear brands worldwide. Spanx had about 18,400 branded searches, while Maidenform had 5,400. Spanx made up 5.1% of all shapewear brand searches we track, and Maidenform accounted for 1.5%. ## Cite this page Brandwave. "Maidenform vs Spanx: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maidenform-vs-spanx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maidenform-vs-spanx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.