---
title: "Magoosh vs Princeton Review: Which is more popular by branded search?"
description: "Which is more popular in search, Magoosh or Princeton Review? Compare estimated monthly branded-search demand and Share of Search inside the Test prep platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/magoosh-vs-princeton-review"
publisher: "Brandwave"
---

# Magoosh vs Princeton Review: Which is more popular by branded search?

Which is more popular in search, Magoosh or Princeton Review? Compare estimated monthly branded-search demand and Share of Search inside the Test prep platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magoosh and Princeton Review
- **Competitive set**: Test prep platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Magoosh Share of Search**: 8.7%
- **Princeton Review Share of Search**: 8.7%

## Which is more popular in search, Magoosh or Princeton Review?

- In August 2026, Magoosh and Princeton Review were level on Share of Search among test prep platforms worldwide, with an estimated 40.5K branded searches each, at 8.7% estimated Share of Search each.
- Magoosh was ahead of Princeton Review in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magoosh’s estimated Share of Search among test prep platforms worldwide held steady at 8.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Princeton Review’s estimated Share of Search among test prep platforms worldwide held steady at 8.7%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for test prep platforms worldwide in August 2026?

- In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
- In August 2026, Princeton Review lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.

## Month by month

| Month | Magoosh estimated searches | Magoosh Share of Search | Magoosh rank | Princeton Review estimated searches | Princeton Review Share of Search | Princeton Review rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 8.7% | 2 | 40.5K | 8.7% | 3 |
| Nov 2025 | 40.5K | 8.9% | 2 | 33.1K | 7.3% | 3 |
| Dec 2025 | 33.1K | 8.9% | 2 | 27.1K | 7.3% | 3 |
| Jan 2026 | 40.5K | 7.4% | 2 | 40.5K | 7.4% | 3 |
| Feb 2026 | 40.5K | 8.8% | 2 | 40.5K | 8.8% | 3 |
| Mar 2026 | 40.5K | 8.8% | 2 | 40.5K | 8.8% | 3 |
| Apr 2026 | 40.5K | 8.8% | 2 | 40.5K | 8.8% | 3 |
| May 2026 | 33.1K | 7.4% | 2 | 33.1K | 7.4% | 3 |
| Jun 2026 | 40.5K | 8.9% | 2 | 33.1K | 7.3% | 3 |
| Jul 2026 | 40.5K | 10.2% | 2 | 40.5K | 10.2% | 3 |
| Aug 2026 | 40.5K | 8.7% | 2 | 40.5K | 8.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magoosh’s and Princeton Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magoosh**: Measured on the search term “magoosh”.
- **Princeton Review**: Measured on the search term “princeton review”.

- [Magoosh profile](/demand/global-en/brands/magoosh)
- [Princeton Review profile](/demand/global-en/brands/princeton-review)
- [All test prep platforms worldwide](/demand/global-en/categories/test-prep-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magoosh or Princeton Review?

In August 2026, Magoosh and Princeton Review were level on Share of Search among test prep platforms worldwide, with an estimated 40.5K branded searches each, at 8.7% estimated Share of Search each.

## Cite this page

Brandwave. "Magoosh vs Princeton Review: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/magoosh-vs-princeton-review

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magoosh-vs-princeton-review. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.