--- title: "MAGNA-TILES vs VTech: Which is searched more?" description: "Is MAGNA-TILES or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-vtech" publisher: "Brandwave" --- # MAGNA-TILES vs VTech: Which is searched more? Is MAGNA-TILES or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and VTech - **Competitive set**: Toy brands - **Market**: Global - **Month measured**: Sep 2026 - **MAGNA-TILES Share of Search**: 1.6% - **VTech Share of Search**: 1.7% ## Is MAGNA-TILES or VTech more popular in search? - In September 2026, MAGNA-TILES and VTech were level in searches among toy brands worldwide, with an estimated 246K versus 248K branded searches, at 1.6% and 1.7% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: MAGNA-TILES took it in November 2025, VTech took it in January 2026, MAGNA-TILES took it in February 2026, VTech took it in March 2026. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, VTech’s share of searches among toy brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 346K to 248K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MAGNA-TILES was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. VTech did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Melissa & Doug | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | LEGO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fisher-Price | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Playmobil | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | MAGNA-TILES | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Learning Resources | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Hape | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Barbie | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Hasbro | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | VTech | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spin Master | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. Fisher-Price - Asked ChatGPT "What are the best toy brands?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. MAGNA-TILES, 5. Fisher-Price, 6. Barbie, 7. Hape, 8. Hasbro, 9. Learning Resources - Asked ChatGPT "What's the best toy brand for young children?": 1. LEGO, 2. Melissa & Doug, 3. Fisher-Price, 4. Hape - Searched Google, AI Overview "educational toy brand": 1. Melissa & Doug, 2. Learning Resources, 3. MAGNA-TILES Not named in any answer: VTech and Spin Master. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for toy brands worldwide in September 2026? - MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026. - Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026. ## Month by month | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | VTech estimated searches | VTech Share of Search | VTech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 1.9% | 6 | 346K | 2.2% | 4 | | Nov 2025 | 550K | 2.5% | 4 | 407K | 1.8% | 6 | | Dec 2025 | 550K | 2.1% | 4 | 409K | 1.5% | 6 | | Jan 2026 | 246K | 1.2% | 6 | 286K | 1.4% | 5 | | Feb 2026 | 246K | 1.7% | 4 | 234K | 1.6% | 5 | | Mar 2026 | 246K | 1.6% | 6 | 248K | 1.6% | 4 | | Apr 2026 | 201K | 1.3% | 7 | 237K | 1.6% | 5 | | May 2026 | 165K | 1.1% | 7 | 252K | 1.7% | 4 | | Jun 2026 | 165K | 1.1% | 7 | 226K | 1.5% | 4 | | Jul 2026 | 201K | 1.4% | 7 | 261K | 1.8% | 4 | | Aug 2026 | 246K | 1.6% | 6 | 254K | 1.7% | 4 | | Sep 2026 | 246K | 1.6% | 6 | 248K | 1.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using MAGNA-TILES’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search term “magna tiles”. - **VTech**: Measured on the search terms “vtech”, “vtech baby monitor”, “vtech learning walker” and “vtech marble rush”, summed into one figure. - [MAGNA-TILES profile](/demand/global-en/brands/magna-tiles) - [VTech profile](/demand/global-en/brands/vtech) - [All toy brands worldwide](/demand/global-en/categories/toy-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or VTech more popular in search? In September 2026, MAGNA-TILES and VTech were level in searches among toy brands worldwide, with an estimated 246K versus 248K branded searches, at 1.6% and 1.7% of the total. ## Cite this page Brandwave. "MAGNA-TILES vs VTech: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-vtech This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.