--- title: "MAGNA-TILES vs Spin Master: Which is searched more?" description: "Is MAGNA-TILES or Spin Master more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-spin-master" publisher: "Brandwave" --- # MAGNA-TILES vs Spin Master: Which is searched more? Is MAGNA-TILES or Spin Master more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and Spin Master - **Competitive set**: Toy brands - **Market**: Global - **Month measured**: Sep 2026 - **MAGNA-TILES Share of Search**: 1.6% - **Spin Master Share of Search**: 0.33% ## Is MAGNA-TILES or Spin Master more popular in search? - In September 2026, MAGNA-TILES had more branded searches than Spin Master among toy brands worldwide. MAGNA-TILES had about 246,000 branded searches, while Spin Master had 49,500. MAGNA-TILES made up 1.6% of all toy brand searches we track, and Spin Master accounted for 0.33%. - MAGNA-TILES was ahead of Spin Master in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Spin Master’s share of searches among toy brands worldwide moved from 0.38% to 0.33%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MAGNA-TILES was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Spin Master did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Melissa & Doug | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | LEGO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fisher-Price | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Playmobil | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | MAGNA-TILES | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Learning Resources | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Hape | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Barbie | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Hasbro | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | VTech | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spin Master | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. Fisher-Price - Asked ChatGPT "What are the best toy brands?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. MAGNA-TILES, 5. Fisher-Price, 6. Barbie, 7. Hape, 8. Hasbro, 9. Learning Resources - Asked ChatGPT "What's the best toy brand for young children?": 1. LEGO, 2. Melissa & Doug, 3. Fisher-Price, 4. Hape - Searched Google, AI Overview "educational toy brand": 1. Melissa & Doug, 2. Learning Resources, 3. MAGNA-TILES Not named in any answer: VTech and Spin Master. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for toy brands worldwide in September 2026? - MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026. - Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | Spin Master estimated searches | Spin Master Share of Search | Spin Master rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 1.9% | 6 | 60.5K | 0.38% | 9 | | Nov 2025 | 550K | 2.5% | 4 | 60.5K | 0.27% | 10 | | Dec 2025 | 550K | 2.1% | 4 | 74K | 0.28% | 9 | | Jan 2026 | 246K | 1.2% | 6 | 60.5K | 0.29% | 9 | | Feb 2026 | 246K | 1.7% | 4 | 49.5K | 0.33% | 9 | | Mar 2026 | 246K | 1.6% | 6 | 49.5K | 0.32% | 10 | | Apr 2026 | 201K | 1.3% | 7 | 49.5K | 0.32% | 10 | | May 2026 | 165K | 1.1% | 7 | 74K | 0.5% | 9 | | Jun 2026 | 165K | 1.1% | 7 | 40.5K | 0.28% | 10 | | Jul 2026 | 201K | 1.4% | 7 | 49.5K | 0.34% | 9 | | Aug 2026 | 246K | 1.6% | 6 | 49.5K | 0.33% | 9 | | Sep 2026 | 246K | 1.6% | 6 | 49.5K | 0.33% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using MAGNA-TILES’s and Spin Master’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search term “magna tiles”. - **Spin Master**: Measured on the search term “spin master”. - [MAGNA-TILES profile](/demand/global-en/brands/magna-tiles) - [Spin Master profile](/demand/global-en/brands/spin-master) - [All toy brands worldwide](/demand/global-en/categories/toy-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or Spin Master more popular in search? In September 2026, MAGNA-TILES had more branded searches than Spin Master among toy brands worldwide. MAGNA-TILES had about 246,000 branded searches, while Spin Master had 49,500. MAGNA-TILES made up 1.6% of all toy brand searches we track, and Spin Master accounted for 0.33%. ## Cite this page Brandwave. "MAGNA-TILES vs Spin Master: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-spin-master This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magna-tiles-vs-spin-master. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.