---
title: "Maggi vs Wai Wai: Which is searched more?"
description: "Which is more popular in search, Maggi or Wai Wai? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maggi-vs-wai-wai-noodles"
publisher: "Brandwave"
---

# Maggi vs Wai Wai: Which is searched more?

Which is more popular in search, Maggi or Wai Wai? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maggi and Wai Wai
- **Competitive set**: Instant noodle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Maggi Share of Search**: 48.7%
- **Wai Wai Share of Search**: 8%

## Which is more popular in search, Maggi or Wai Wai?

- In September 2026, Maggi had more branded searches than Wai Wai among instant noodle brands worldwide. Maggi was estimated to have 450K branded searches compared to Wai Wai’s 74K, and held a 48.7% Share of Search versus Wai Wai’s 8%.
- Maggi was ahead of Wai Wai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide moved from 45% to 48.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide moved from 6.1% to 8%, and its estimated monthly branded searches moved from 49.5K to 74K.

## How did search popularity change for instant noodle brands worldwide in September 2026?

- In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
- Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

## Month by month

| Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Wai Wai estimated searches | Wai Wai Share of Search | Wai Wai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 45% | 1 | 49.5K | 6.1% | 4 |
| Nov 2025 | 368K | 45.2% | 1 | 49.5K | 6.1% | 4 |
| Dec 2025 | 368K | 45.7% | 1 | 49.5K | 6.1% | 3 |
| Jan 2026 | 450K | 50.1% | 1 | 49.5K | 5.5% | 4 |
| Feb 2026 | 368K | 49.6% | 1 | 40.5K | 5.5% | 4 |
| Mar 2026 | 450K | 47.7% | 1 | 49.5K | 5.3% | 4 |
| Apr 2026 | 368K | 44.6% | 1 | 49.5K | 6% | 4 |
| May 2026 | 450K | 49.6% | 1 | 60.5K | 6.7% | 3 |
| Jun 2026 | 368K | 45.2% | 1 | 49.5K | 6.1% | 4 |
| Jul 2026 | 368K | 45.2% | 1 | 49.5K | 6.1% | 4 |
| Aug 2026 | 450K | 48.5% | 1 | 60.5K | 6.5% | 4 |
| Sep 2026 | 450K | 48.7% | 1 | 74K | 8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maggi’s and Wai Wai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maggi**: Measured on the search term “maggi”.
- **Wai Wai**: Measured on the search term “wai wai”.

- [Maggi profile](/demand/global-en/brands/maggi)
- [Wai Wai profile](/demand/global-en/brands/wai-wai-noodles)
- [All instant noodle brands worldwide](/demand/global-en/categories/instant-noodle-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maggi or Wai Wai?

In September 2026, Maggi had more branded searches than Wai Wai among instant noodle brands worldwide. Maggi was estimated to have 450K branded searches compared to Wai Wai’s 74K, and held a 48.7% Share of Search versus Wai Wai’s 8%.

## Cite this page

Brandwave. "Maggi vs Wai Wai: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maggi-vs-wai-wai-noodles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maggi-vs-wai-wai-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.