---
title: "Maggi vs OXO Stock: Which is searched more?"
description: "Is Maggi or OXO Stock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock cubes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maggi-vs-oxo-stock"
publisher: "Brandwave"
---

# Maggi vs OXO Stock: Which is searched more?

Is Maggi or OXO Stock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock cubes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maggi and OXO Stock
- **Competitive set**: Stock cubes
- **Market**: Global
- **Month measured**: Sep 2026
- **Maggi Share of Search**: 48.4%
- **OXO Stock Share of Search**: 1.2%

## Is Maggi or OXO Stock more popular in search?

- In September 2026, Maggi had more branded searches than OXO Stock among stock cubes worldwide. Maggi had about 450,000 branded searches, while OXO Stock had 11,200. Maggi made up 48.4% of all stock cube searches we track, and OXO Stock accounted for 1.2%.
- Maggi was ahead of OXO Stock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among stock cubes worldwide moved from 39.6% to 48.4%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, OXO Stock’s share of searches among stock cubes worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 11.5K to 11.2K.

## Top stock cubes in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maggi and OXO Stock were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Maggi | 1 of 3 | 0 of 1 | 1 of 4 |
| Campbell's | 0 of 3 | 0 of 1 | 0 of 4 |
| Knorr | 3 of 3 | 0 of 1 | 3 of 4 |
| OXO Stock | 1 of 3 | 0 of 1 | 1 of 4 |
| Bovril | 0 of 3 | 0 of 1 | 0 of 4 |
| Massel | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about stock cubes

- Asked ChatGPT "Which stock cube should I buy?": 1. Knorr
- Asked ChatGPT "What are the best stock cube brands?": 1. Knorr, 2. OXO Stock, 3. Maggi
- Asked ChatGPT "What's the best stock cube for everyday cooking?": 1. Knorr
- Searched Google, AI Overview "stock cubes": named none of the brands we track

Not named in any answer: Campbell's, Bovril and Massel.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for stock cubes worldwide in September 2026?

- In September 2026, Maggi lost share of searches among stock cubes worldwide, from 50.4% to 48.4%.

## Month by month

| Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | OXO Stock estimated searches | OXO Stock Share of Search | OXO Stock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 39.6% | 2 | 11.5K | 1.2% | 4 |
| Nov 2025 | 368K | 17.8% | 3 | 20.3K | 0.98% | 4 |
| Dec 2025 | 368K | 34.5% | 2 | 13.7K | 1.3% | 4 |
| Jan 2026 | 450K | 45.8% | 1 | 14K | 1.4% | 4 |
| Feb 2026 | 368K | 43.4% | 1 | 11.2K | 1.3% | 4 |
| Mar 2026 | 450K | 47.3% | 1 | 9.7K | 1% | 4 |
| Apr 2026 | 368K | 44.5% | 1 | 11.5K | 1.4% | 4 |
| May 2026 | 450K | 49.6% | 1 | 9.4K | 1% | 4 |
| Jun 2026 | 368K | 45.6% | 1 | 7.7K | 0.96% | 4 |
| Jul 2026 | 368K | 45.5% | 1 | 9.2K | 1.1% | 4 |
| Aug 2026 | 450K | 50.4% | 1 | 11.2K | 1.2% | 4 |
| Sep 2026 | 450K | 48.4% | 1 | 11.2K | 1.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maggi’s and OXO Stock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maggi**: Measured on the search term “maggi”.
- **OXO Stock**: Measured on the search terms “oxo cubes”, “oxo soup” and “oxo stock cubes”, summed into one figure.

- [Maggi profile](/demand/global-en/brands/maggi)
- [OXO Stock profile](/demand/global-en/brands/oxo-stock)
- [All stock cubes worldwide](/demand/global-en/categories/stock-cubes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maggi or OXO Stock more popular in search?

In September 2026, Maggi had more branded searches than OXO Stock among stock cubes worldwide. Maggi had about 450,000 branded searches, while OXO Stock had 11,200. Maggi made up 48.4% of all stock cube searches we track, and OXO Stock accounted for 1.2%.

## Cite this page

Brandwave. "Maggi vs OXO Stock: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maggi-vs-oxo-stock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maggi-vs-oxo-stock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.