---
title: "Maggi vs Old Bay: Which is more popular by branded search?"
description: "Which is more popular in search, Maggi or Old Bay? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maggi-vs-old-bay"
publisher: "Brandwave"
---

# Maggi vs Old Bay: Which is more popular by branded search?

Which is more popular in search, Maggi or Old Bay? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maggi and Old Bay
- **Competitive set**: Seasoning brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Maggi Share of Search**: 57.4%
- **Old Bay Share of Search**: 14%

## Which is more popular in search, Maggi or Old Bay?

- In August 2026, Maggi had more branded searches than Old Bay among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Old Bay’s 110K, and held a 57.4% Share of Search versus Old Bay’s 14%.
- Maggi was ahead of Old Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide moved from 52% to 57.4%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide moved from 12.8% to 14%, and its estimated monthly branded searches moved from 90.5K to 110K.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.
- In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.
- In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.

## Month by month

| Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Old Bay estimated searches | Old Bay Share of Search | Old Bay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 52% | 1 | 90.5K | 12.8% | 4 |
| Nov 2025 | 368K | 32.8% | 2 | 90.5K | 8.1% | 4 |
| Dec 2025 | 368K | 47.4% | 1 | 135K | 17.4% | 4 |
| Jan 2026 | 450K | 55.5% | 1 | 110K | 13.6% | 4 |
| Feb 2026 | 368K | 55.5% | 1 | 90.5K | 13.6% | 4 |
| Mar 2026 | 450K | 56.9% | 1 | 110K | 13.9% | 3 |
| Apr 2026 | 368K | 53.9% | 1 | 90.5K | 13.2% | 4 |
| May 2026 | 450K | 58.7% | 1 | 90.5K | 11.8% | 4 |
| Jun 2026 | 368K | 53.9% | 1 | 110K | 16.1% | 3 |
| Jul 2026 | 368K | 53.9% | 1 | 110K | 16.1% | 3 |
| Aug 2026 | 450K | 57.4% | 1 | 110K | 14% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maggi’s and Old Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maggi**: Measured on the search term “maggi”.
- **Old Bay**: Measured on the search term “old bay seasoning”.

- [Maggi profile](/demand/global-en/brands/maggi)
- [Old Bay profile](/demand/global-en/brands/old-bay)
- [All seasoning brands worldwide](/demand/global-en/categories/seasoning-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maggi or Old Bay?

In August 2026, Maggi had more branded searches than Old Bay among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Old Bay’s 110K, and held a 57.4% Share of Search versus Old Bay’s 14%.

## Cite this page

Brandwave. "Maggi vs Old Bay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/maggi-vs-old-bay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maggi-vs-old-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.