---
title: "Maggi vs Masterfoods: Which is searched more?"
description: "Which is more popular in search, Maggi or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/maggi-vs-masterfoods"
publisher: "Brandwave"
---

# Maggi vs Masterfoods: Which is searched more?

Which is more popular in search, Maggi or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maggi and Masterfoods
- **Competitive set**: Seasoning brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Maggi Share of Search**: 47.7%
- **Masterfoods Share of Search**: 0.47%

## Which is more popular in search, Maggi or Masterfoods?

- In August 2026, Maggi had more branded searches than Masterfoods among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Masterfoods’ 4.4K, and held a 47.7% Share of Search versus Masterfoods’ 0.47%.
- Maggi was ahead of Masterfoods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide moved from 42.9% to 47.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among seasoning brands worldwide moved from 0.51% to 0.47%, and its estimated monthly branded searches held steady at 4.4K.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%.

## Month by month

| Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 42.9% | 1 | 4.4K | 0.51% | 5 |
| Nov 2025 | 368K | 28.9% | 2 | 4.4K | 0.35% | 5 |
| Dec 2025 | 368K | 38.3% | 1 | 3.6K | 0.37% | 5 |
| Jan 2026 | 450K | 46.4% | 1 | 5.4K | 0.56% | 5 |
| Feb 2026 | 368K | 46.3% | 1 | 4.4K | 0.55% | 5 |
| Mar 2026 | 450K | 48.3% | 1 | 5.4K | 0.58% | 5 |
| Apr 2026 | 368K | 43.7% | 1 | 4.4K | 0.52% | 5 |
| May 2026 | 450K | 48.6% | 1 | 5.4K | 0.58% | 5 |
| Jun 2026 | 368K | 44.7% | 1 | 4.4K | 0.53% | 5 |
| Jul 2026 | 368K | 44.7% | 1 | 4.4K | 0.53% | 5 |
| Aug 2026 | 450K | 47.7% | 1 | 4.4K | 0.47% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maggi’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maggi**: Measured on the search term “maggi”.
- **Masterfoods**: Measured on the search term “masterfoods”.

- [Maggi profile](/demand/global-en/brands/maggi)
- [Masterfoods profile](/demand/global-en/brands/masterfoods)
- [All seasoning brands worldwide](/demand/global-en/categories/seasoning-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maggi or Masterfoods?

In August 2026, Maggi had more branded searches than Masterfoods among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Masterfoods’ 4.4K, and held a 47.7% Share of Search versus Masterfoods’ 0.47%.

## Cite this page

Brandwave. "Maggi vs Masterfoods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/maggi-vs-masterfoods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/maggi-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.