---
title: "Magento vs WooCommerce: Which is more popular by branded search?"
description: "Which is more popular in search, Magento or WooCommerce? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/magento-vs-woocommerce"
publisher: "Brandwave"
---

# Magento vs WooCommerce: Which is more popular by branded search?

Which is more popular in search, Magento or WooCommerce? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magento and WooCommerce
- **Competitive set**: Ecommerce store platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Magento Share of Search**: 1.2%
- **WooCommerce Share of Search**: 3.1%

## Which is more popular in search, Magento or WooCommerce?

- In August 2026, WooCommerce had more branded searches than Magento among ecommerce store platforms worldwide. WooCommerce was estimated to have 169K branded searches compared to Magento’s 67.8K, and held a 3.1% Share of Search versus Magento’s 1.2%.
- WooCommerce was ahead of Magento in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce store platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 87.5K to 67.8K.
- Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 253K to 169K.

## How did search popularity change for ecommerce store platforms worldwide in August 2026?

- In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.
- Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

## Month by month

| Month | Magento estimated searches | Magento Share of Search | Magento rank | WooCommerce estimated searches | WooCommerce Share of Search | WooCommerce rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 87.5K | 1.5% | 3 | 253K | 4.4% | 2 |
| Nov 2025 | 71.5K | 1.3% | 3 | 206K | 3.7% | 2 |
| Dec 2025 | 70.7K | 1.3% | 3 | 206K | 3.7% | 2 |
| Jan 2026 | 74K | 1.3% | 3 | 206K | 3.7% | 2 |
| Feb 2026 | 71.5K | 1.3% | 3 | 140K | 2.5% | 2 |
| Mar 2026 | 87.5K | 1.6% | 3 | 170K | 3.1% | 2 |
| Apr 2026 | 70.3K | 1.3% | 3 | 139K | 2.5% | 2 |
| May 2026 | 70.3K | 1.3% | 3 | 139K | 2.5% | 2 |
| Jun 2026 | 57.5K | 1% | 3 | 205K | 3.7% | 2 |
| Jul 2026 | 56.8K | 1% | 3 | 139K | 2.5% | 2 |
| Aug 2026 | 67.8K | 1.2% | 3 | 169K | 3.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magento’s and WooCommerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure.
- **WooCommerce**: Measured on the search terms “woo commerce”, “woocommerce” and “woocommerce wordpress”, summed into one figure.

- [Magento profile](/demand/global-en/brands/magento)
- [WooCommerce profile](/demand/global-en/brands/woocommerce)
- [All ecommerce store platforms worldwide](/demand/global-en/categories/ecommerce-store-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magento or WooCommerce?

In August 2026, WooCommerce had more branded searches than Magento among ecommerce store platforms worldwide. WooCommerce was estimated to have 169K branded searches compared to Magento’s 67.8K, and held a 3.1% Share of Search versus Magento’s 1.2%.

## Cite this page

Brandwave. "Magento vs WooCommerce: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/magento-vs-woocommerce

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magento-vs-woocommerce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.