---
title: "Magento vs Shopware: Which is more popular by branded search?"
description: "Which is more popular in search, Magento or Shopware? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/magento-vs-shopware"
publisher: "Brandwave"
---

# Magento vs Shopware: Which is more popular by branded search?

Which is more popular in search, Magento or Shopware? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magento and Shopware
- **Competitive set**: Ecommerce store platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Magento Share of Search**: 1.2%
- **Shopware Share of Search**: 0.33%

## Which is more popular in search, Magento or Shopware?

- In August 2026, Magento had more branded searches than Shopware among ecommerce store platforms worldwide. Magento was estimated to have 67.8K branded searches compared to Shopware’s 18.2K, and held a 1.2% Share of Search versus Shopware’s 0.33%.
- Magento was ahead of Shopware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce store platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 87.5K to 67.8K.
- Across the 11 months ending August 2026, Shopware’s estimated Share of Search among ecommerce store platforms worldwide moved from 0.39% to 0.33%, and its estimated monthly branded searches moved from 22.4K to 18.2K.

## How did search popularity change for ecommerce store platforms worldwide in August 2026?

- Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.
- Estimated monthly branded searches for Shopware worldwide fell 18.7% over 11 measured months, from 22.4K to 18.2K in August 2026.

## Month by month

| Month | Magento estimated searches | Magento Share of Search | Magento rank | Shopware estimated searches | Shopware Share of Search | Shopware rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 87.5K | 1.5% | 3 | 22.4K | 0.39% | 9 |
| Nov 2025 | 71.5K | 1.3% | 3 | 22.4K | 0.4% | 9 |
| Dec 2025 | 70.7K | 1.3% | 3 | 18.3K | 0.33% | 9 |
| Jan 2026 | 74K | 1.3% | 3 | 22.4K | 0.4% | 9 |
| Feb 2026 | 71.5K | 1.3% | 3 | 22.3K | 0.41% | 9 |
| Mar 2026 | 87.5K | 1.6% | 3 | 22.4K | 0.4% | 9 |
| Apr 2026 | 70.3K | 1.3% | 3 | 18.2K | 0.33% | 9 |
| May 2026 | 70.3K | 1.3% | 3 | 18.2K | 0.33% | 8 |
| Jun 2026 | 57.5K | 1% | 3 | 18.2K | 0.33% | 8 |
| Jul 2026 | 56.8K | 1% | 3 | 18.2K | 0.33% | 7 |
| Aug 2026 | 67.8K | 1.2% | 3 | 18.2K | 0.33% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magento’s and Shopware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure.
- **Shopware**: Measured on the search terms “shopware” and “shopware ecommerce”, summed into one figure.

- [Magento profile](/demand/global-en/brands/magento)
- [Shopware profile](/demand/global-en/brands/shopware)
- [All ecommerce store platforms worldwide](/demand/global-en/categories/ecommerce-store-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magento or Shopware?

In August 2026, Magento had more branded searches than Shopware among ecommerce store platforms worldwide. Magento was estimated to have 67.8K branded searches compared to Shopware’s 18.2K, and held a 1.2% Share of Search versus Shopware’s 0.33%.

## Cite this page

Brandwave. "Magento vs Shopware: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/magento-vs-shopware

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magento-vs-shopware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.