--- title: "Magento vs Shopify: Which is more popular by branded search?" description: "Which is more popular in search, Magento or Shopify? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify" publisher: "Brandwave" --- # Magento vs Shopify: Which is more popular by branded search? Which is more popular in search, Magento or Shopify? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce store platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magento and Shopify - **Competitive set**: Ecommerce store platforms - **Market**: Global - **Month measured**: Aug 2026 - **Magento Share of Search**: 1.2% - **Shopify Share of Search**: 93% ## Which is more popular in search, Magento or Shopify? - In August 2026, Shopify had more branded searches than Magento among ecommerce store platforms worldwide. Shopify was estimated to have 5.1M branded searches compared to Magento’s 67.8K, and held a 93% Share of Search versus Magento’s 1.2%. - Shopify was ahead of Magento in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce store platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 87.5K to 67.8K. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide moved from 89.5% to 93%, and its estimated monthly branded searches held steady at 5.1M. ## How did search popularity change for ecommerce store platforms worldwide in August 2026? - In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%. - Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026. ## Month by month | Month | Magento estimated searches | Magento Share of Search | Magento rank | Shopify estimated searches | Shopify Share of Search | Shopify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 87.5K | 1.5% | 3 | 5.1M | 89.5% | 1 | | Nov 2025 | 71.5K | 1.3% | 3 | 5.1M | 90.8% | 1 | | Dec 2025 | 70.7K | 1.3% | 3 | 5.1M | 91% | 1 | | Jan 2026 | 74K | 1.3% | 3 | 5.1M | 90.8% | 1 | | Feb 2026 | 71.5K | 1.3% | 3 | 5.1M | 92.4% | 1 | | Mar 2026 | 87.5K | 1.6% | 3 | 5.1M | 91.7% | 1 | | Apr 2026 | 70.3K | 1.3% | 3 | 5.1M | 92.8% | 1 | | May 2026 | 70.3K | 1.3% | 3 | 5.1M | 93.2% | 1 | | Jun 2026 | 57.5K | 1% | 3 | 5.1M | 92.4% | 1 | | Jul 2026 | 56.8K | 1% | 3 | 5.1M | 93.6% | 1 | | Aug 2026 | 67.8K | 1.2% | 3 | 5.1M | 93% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magento’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magento**: Measured on the search terms “magento”, “magento 2” and “magento ecommerce”, summed into one figure. - **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal” and “shopify website builder”, summed into one figure. - [Magento profile](/demand/global-en/brands/magento) - [Shopify profile](/demand/global-en/brands/shopify) - [All ecommerce store platforms worldwide](/demand/global-en/categories/ecommerce-store-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magento or Shopify? In August 2026, Shopify had more branded searches than Magento among ecommerce store platforms worldwide. Shopify was estimated to have 5.1M branded searches compared to Magento’s 67.8K, and held a 93% Share of Search versus Magento’s 1.2%. ## Cite this page Brandwave. "Magento vs Shopify: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.