--- title: "Magento vs Shopify Plus: Which is searched more?" description: "Is Magento or Shopify Plus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify-plus" publisher: "Brandwave" --- # Magento vs Shopify Plus: Which is searched more? Is Magento or Shopify Plus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magento and Shopify Plus - **Competitive set**: B2B commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Magento Share of Search**: 41.5% - **Shopify Plus Share of Search**: 3.5% ## Is Magento or Shopify Plus more popular in search? - In September 2026, Magento had more branded searches than Shopify Plus among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while Shopify Plus had 5,400. Magento made up 41.5% of all B2B commerce platform searches we track, and Shopify Plus accounted for 3.5%. - Magento was ahead of Shopify Plus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide moved from 38.3% to 41.5%, and its estimated monthly branded searches moved from 82.1K to 64.9K. - Across the 12 months ending September 2026, Shopify Plus’ share of searches among B2B commerce platforms worldwide moved from 6.9% to 3.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K. ## Top B2B commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Magento and Shopify Plus showed up in all five answers. Shopify Plus was listed before Magento in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify Plus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BigCommerce | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Magento | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OroCommerce | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | commercetools | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | NuORDER | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Faire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Handshake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B commerce platforms - Asked ChatGPT "Which B2B commerce platform should I use?": 1. Shopify Plus, 2. BigCommerce, 3. Magento, 4. OroCommerce, 5. commercetools - Asked ChatGPT "What are the best B2B commerce platforms?": 1. Magento, 2. Shopify Plus, 3. BigCommerce, 4. OroCommerce, 5. commercetools - Asked ChatGPT "What's the best B2B commerce platform for wholesale selling?": 1. Shopify Plus, 2. BigCommerce, 3. Magento, 4. OroCommerce - Searched Google, AI Overview "b2b commerce platform": 1. BigCommerce, 2. Shopify Plus, 3. Magento, 4. OroCommerce - Searched Google, AI Overview "digital commerce platform": 1. Shopify Plus, 2. BigCommerce, 3. Magento Not named in any answer: NuORDER, Faire and Handshake. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B commerce platforms worldwide in September 2026? - In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%. - Shopify Plus’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 6.3% to 3.5% in September 2026. ## Month by month | Month | Magento estimated searches | Magento Share of Search | Magento rank | Shopify Plus estimated searches | Shopify Plus Share of Search | Shopify Plus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.1K | 38.3% | 1 | 14.8K | 6.9% | 4 | | Nov 2025 | 67.1K | 36.8% | 1 | 12.1K | 6.6% | 5 | | Dec 2025 | 67.1K | 38.7% | 1 | 12.1K | 7% | 4 | | Jan 2026 | 68.6K | 36.5% | 1 | 14.8K | 7.9% | 4 | | Feb 2026 | 67.1K | 41% | 1 | 12.1K | 7.4% | 4 | | Mar 2026 | 82.1K | 44.4% | 1 | 14.8K | 8% | 4 | | Apr 2026 | 65.9K | 41.8% | 1 | 12.1K | 7.7% | 4 | | May 2026 | 65.9K | 43.9% | 1 | 12.1K | 8.1% | 4 | | Jun 2026 | 53.9K | 34.4% | 1 | 9.9K | 6.3% | 5 | | Jul 2026 | 53.9K | 37.9% | 1 | 8.1K | 5.7% | 5 | | Aug 2026 | 64.9K | 43.2% | 1 | 5.4K | 3.6% | 6 | | Sep 2026 | 64.9K | 41.5% | 1 | 5.4K | 3.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Magento’s and Shopify Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magento**: Measured on the search terms “magento” and “magento 2”, summed into one figure. - **Shopify Plus**: Measured on the search term “shopify plus”. - [Magento profile](/demand/global-en/brands/magento) - [Shopify Plus profile](/demand/global-en/brands/shopify-plus) - [All B2B commerce platforms worldwide](/demand/global-en/categories/b2b-commerce-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Magento or Shopify Plus more popular in search? In September 2026, Magento had more branded searches than Shopify Plus among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while Shopify Plus had 5,400. Magento made up 41.5% of all B2B commerce platform searches we track, and Shopify Plus accounted for 3.5%. ## Cite this page Brandwave. "Magento vs Shopify Plus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify-plus This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magento-vs-shopify-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.