--- title: "Magellan AI vs Podtrac: Which is more popular by branded search?" description: "Which is more popular in search, Magellan AI or Podtrac? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and audio measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magellan-ai-vs-podtrac" publisher: "Brandwave" --- # Magellan AI vs Podtrac: Which is more popular by branded search? Which is more popular in search, Magellan AI or Podtrac? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and audio measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magellan AI and Podtrac - **Competitive set**: Podcast and audio measurement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Magellan AI Share of Search**: 16.3% - **Podtrac Share of Search**: 24.4% ## Which is more popular in search, Magellan AI or Podtrac? - In August 2026, Podtrac had more branded searches than Magellan AI among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Magellan AI’s 720, and held a 24.4% Share of Search versus Magellan AI’s 16.3%. - Podtrac was ahead of Magellan AI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 12.6% to 16.3%, and its estimated monthly branded searches held steady at 720. - Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.7K to 1.1K. ## How did search popularity change for podcast and audio measurement platforms worldwide in August 2026? - In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%. - In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%. ## Month by month | Month | Magellan AI estimated searches | Magellan AI Share of Search | Magellan AI rank | Podtrac estimated searches | Podtrac Share of Search | Podtrac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 12.6% | 3 | 1.7K | 29.8% | 2 | | Nov 2025 | 590 | 6.2% | 3 | 1.7K | 17.6% | 2 | | Dec 2025 | 590 | 11.3% | 3 | 1.4K | 26.9% | 2 | | Jan 2026 | 720 | 11.7% | 3 | 1.4K | 22.8% | 2 | | Feb 2026 | 880 | 15.7% | 3 | 1.4K | 25% | 2 | | Mar 2026 | 1K | 15% | 3 | 1.7K | 25.8% | 2 | | Apr 2026 | 880 | 15.9% | 3 | 1.4K | 25.3% | 2 | | May 2026 | 880 | 16.2% | 3 | 1.4K | 25.7% | 2 | | Jun 2026 | 880 | 17.7% | 3 | 940 | 18.9% | 2 | | Jul 2026 | 880 | 18.5% | 3 | 1.2K | 25.7% | 2 | | Aug 2026 | 720 | 16.3% | 3 | 1.1K | 24.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magellan AI’s and Podtrac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magellan AI**: Measured on the search terms “magellan ai” and “magellan.ai”, summed into one figure. - **Podtrac**: Measured on the search terms “podtrac”, “podtrac pricing” and “podtrac rankings”, summed into one figure. - [Magellan AI profile](/demand/global-en/brands/magellan-ai) - [Podtrac profile](/demand/global-en/brands/podtrac) - [All podcast and audio measurement platforms worldwide](/demand/global-en/categories/podcast-audio-measurement-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magellan AI or Podtrac? In August 2026, Podtrac had more branded searches than Magellan AI among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Magellan AI’s 720, and held a 24.4% Share of Search versus Magellan AI’s 16.3%. ## Cite this page Brandwave. "Magellan AI vs Podtrac: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/magellan-ai-vs-podtrac This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magellan-ai-vs-podtrac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.