--- title: "Magaya vs Universal Logistics: Which is searched more?" description: "Is Magaya or Universal Logistics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokerage platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/magaya-vs-universal-logistics" publisher: "Brandwave" --- # Magaya vs Universal Logistics: Which is searched more? Is Magaya or Universal Logistics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokerage platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magaya and Universal Logistics - **Competitive set**: Customs brokerage platforms - **Market**: Global - **Month measured**: Sep 2026 - **Magaya Share of Search**: 1.3% - **Universal Logistics Share of Search**: 2.9% ## Is Magaya or Universal Logistics more popular in search? - In September 2026, Universal Logistics had more branded searches than Magaya among customs brokerage platforms worldwide. Universal Logistics had about 12,100 branded searches, while Magaya had 5,400. Universal Logistics made up 2.9% of all customs brokerage platform searches we track, and Magaya accounted for 1.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Magaya took it in November 2025, Universal Logistics took it in December 2025, Magaya took it in June 2026, Universal Logistics took it in August 2026. - Across the 12 months ending September 2026, Magaya’s share of searches among customs brokerage platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Universal Logistics’ share of searches among customs brokerage platforms worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 12.1K. ## Top customs brokerage platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Magaya was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Universal Logistics did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CargoWise | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Descartes MacroPoint | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Magaya | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Livingston | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Expeditors | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Flexport | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Universal Logistics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about customs brokerage platforms - Asked ChatGPT "Which customs brokerage platform should I use?": 1. CargoWise, 2. Descartes MacroPoint, 3. Magaya - Asked ChatGPT "What are the best customs brokerage platforms?": 1. CargoWise, 2. Descartes MacroPoint, 3. Magaya - Asked ChatGPT "What's the best customs brokerage platform for importing goods?": 1. Descartes MacroPoint, 2. CargoWise, 3. Livingston - Searched Google, AI Overview "import compliance software": 1. Descartes MacroPoint Not named in any answer: Expeditors, Flexport and Universal Logistics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customs brokerage platforms worldwide in September 2026? - In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%. ## Month by month | Month | Magaya estimated searches | Magaya Share of Search | Magaya rank | Universal Logistics estimated searches | Universal Logistics Share of Search | Universal Logistics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2% | 6 | 12.1K | 2.9% | 5 | | Nov 2025 | 22.2K | 6.1% | 4 | 9.9K | 2.7% | 6 | | Dec 2025 | 6.6K | 1.9% | 6 | 9.9K | 2.9% | 5 | | Jan 2026 | 8.1K | 2.2% | 6 | 12.1K | 3.3% | 5 | | Feb 2026 | 8.1K | 2.2% | 6 | 12.1K | 3.3% | 5 | | Mar 2026 | 6.6K | 1.8% | 6 | 12.1K | 3.3% | 5 | | Apr 2026 | 6.6K | 1.6% | 6 | 9.9K | 2.4% | 5 | | May 2026 | 9.9K | 2.4% | 5 | 9.9K | 2.4% | 6 | | Jun 2026 | 12.1K | 2.9% | 5 | 9.9K | 2.4% | 6 | | Jul 2026 | 14.8K | 3.1% | 5 | 9.9K | 2.1% | 6 | | Aug 2026 | 8.1K | 2% | 6 | 12.1K | 2.9% | 5 | | Sep 2026 | 5.4K | 1.3% | 6 | 12.1K | 2.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Magaya’s and Universal Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magaya**: Measured on the search term “magaya”. - **Universal Logistics**: Measured on the search term “universal logistics”. - [Magaya profile](/demand/global-en/brands/magaya) - [Universal Logistics profile](/demand/global-en/brands/universal-logistics) - [All customs brokerage platforms worldwide](/demand/global-en/categories/customs-brokerage-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Magaya or Universal Logistics more popular in search? In September 2026, Universal Logistics had more branded searches than Magaya among customs brokerage platforms worldwide. Universal Logistics had about 12,100 branded searches, while Magaya had 5,400. Universal Logistics made up 2.9% of all customs brokerage platform searches we track, and Magaya accounted for 1.3%. ## Cite this page Brandwave. "Magaya vs Universal Logistics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/magaya-vs-universal-logistics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/magaya-vs-universal-logistics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.