--- title: "Madewell vs Nathan: Which is searched more?" description: "Is Madewell or Nathan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/madewell-vs-nathan" publisher: "Brandwave" --- # Madewell vs Nathan: Which is searched more? Is Madewell or Nathan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madewell and Nathan - **Competitive set**: Waist belt brands - **Market**: Global - **Month measured**: Sep 2026 - **Madewell Share of Search**: 89.5% - **Nathan Share of Search**: 0.66% ## Is Madewell or Nathan more popular in search? - In September 2026, Madewell had more branded searches than Nathan among waist belt brands worldwide. Madewell had about 823,000 branded searches, while Nathan had 6,070. Madewell made up 89.5% of all waist belt brand searches we track, and Nathan accounted for 0.66%. - Madewell was ahead of Nathan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Madewell’s share of searches among waist belt brands worldwide moved from 89.4% to 89.5%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Nathan’s share of searches among waist belt brands worldwide moved from 0.69% to 0.66%, and its estimated monthly branded searches moved from 6.4K to 6.1K. ## Top waist belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Madewell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nathan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Madewell was listed before Nathan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Thursday Boot Company | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Nathan | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Salomon | Not ranked | 1 of 3 | 2 of 2 | 3 of 5 | | Osprey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waist belt brands - Asked ChatGPT "Which waist belt brand should I buy?": 1. Madewell, 2. Thursday Boot Company - Asked ChatGPT "What are the best waist belt brands?": 1. Thursday Boot Company, 2. Madewell - Asked ChatGPT "What's the best waist belt brand for running and hiking?": 1. Salomon - Searched Google, AI Overview "running waist belt": 1. Salomon - Searched Google, AI Overview "water bottle belt": 1. Salomon, 2. Nathan Not named in any answer: Osprey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%. ## Month by month | Month | Madewell estimated searches | Madewell Share of Search | Madewell rank | Nathan estimated searches | Nathan Share of Search | Nathan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 89.4% | 1 | 6.4K | 0.69% | 3 | | Nov 2025 | 1.2M | 91.3% | 1 | 5.9K | 0.44% | 3 | | Dec 2025 | 1M | 87.7% | 1 | 4.9K | 0.43% | 3 | | Jan 2026 | 673K | 85.4% | 1 | 4.8K | 0.61% | 3 | | Feb 2026 | 550K | 87.5% | 1 | 4.2K | 0.67% | 3 | | Mar 2026 | 823K | 92.5% | 1 | 6.1K | 0.68% | 3 | | Apr 2026 | 823K | 92.5% | 1 | 6.1K | 0.68% | 3 | | May 2026 | 823K | 92.5% | 1 | 6.3K | 0.7% | 3 | | Jun 2026 | 673K | 93.5% | 1 | 6.4K | 0.88% | 3 | | Jul 2026 | 673K | 93.4% | 1 | 6.4K | 0.88% | 3 | | Aug 2026 | 823K | 92.4% | 1 | 7K | 0.78% | 3 | | Sep 2026 | 823K | 89.5% | 1 | 6.1K | 0.66% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Madewell’s and Nathan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madewell**: Measured on the search term “madewell”. - **Nathan**: Measured on the search terms “nathan belt”, “nathan hydration vest”, “nathan running”, “nathan running belt” and “nathan vest”, summed into one figure. - [Madewell profile](/demand/global-en/brands/madewell) - [Nathan profile](/demand/global-en/brands/nathan) - [All waist belt brands worldwide](/demand/global-en/categories/waist-belt-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Madewell or Nathan more popular in search? In September 2026, Madewell had more branded searches than Nathan among waist belt brands worldwide. Madewell had about 823,000 branded searches, while Nathan had 6,070. Madewell made up 89.5% of all waist belt brand searches we track, and Nathan accounted for 0.66%. ## Cite this page Brandwave. "Madewell vs Nathan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/madewell-vs-nathan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/madewell-vs-nathan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.