---
title: "Madewell vs Max: Which is searched more?"
description: "Is Madewell or Max more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/madewell-vs-max"
publisher: "Brandwave"
---

# Madewell vs Max: Which is searched more?

Is Madewell or Max more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Madewell and Max
- **Competitive set**: Women's fashion retailers
- **Market**: Global
- **Month measured**: Sep 2026
- **Madewell Share of Search**: 0.88%
- **Max Share of Search**: 0.02%

## Is Madewell or Max more popular in search?

- In September 2026, Madewell had more branded searches than Max among women's fashion retailers worldwide. Madewell had about 823,000 branded searches, while Max had 18,100. Madewell made up 0.88% of all women's fashion retailer searches we track, and Max accounted for 0.02%.
- Madewell was ahead of Max in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madewell’s share of searches among women's fashion retailers worldwide moved from 0.81% to 0.88%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Max’s share of searches among women's fashion retailers worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for women's fashion retailers worldwide in September 2026?

Neither Madewell nor Max moved beyond provider rounding among women's fashion retailers in Sep 2026.

## Month by month

| Month | Madewell estimated searches | Madewell Share of Search | Madewell rank | Max estimated searches | Max Share of Search | Max rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 0.81% | 9 | 18.1K | 0.02% | 13 |
| Nov 2025 | 1.2M | 0.98% | 9 | 22.2K | 0.02% | 13 |
| Dec 2025 | 1M | 0.84% | 10 | 18.1K | 0.02% | 13 |
| Jan 2026 | 673K | 0.71% | 10 | 18.1K | 0.02% | 13 |
| Feb 2026 | 550K | 0.72% | 10 | 14.8K | 0.02% | 13 |
| Mar 2026 | 823K | 0.87% | 10 | 18.1K | 0.02% | 13 |
| Apr 2026 | 823K | 0.88% | 10 | 22.2K | 0.02% | 13 |
| May 2026 | 823K | 0.83% | 10 | 22.2K | 0.02% | 13 |
| Jun 2026 | 673K | 0.73% | 10 | 18.1K | 0.02% | 13 |
| Jul 2026 | 673K | 0.72% | 10 | 18.1K | 0.02% | 13 |
| Aug 2026 | 823K | 0.87% | 9 | 18.1K | 0.02% | 13 |
| Sep 2026 | 823K | 0.88% | 9 | 18.1K | 0.02% | 13 |

## How each brand is measured

Brandwave collects information about searches that people make online using Madewell’s and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Madewell**: Measured on the search term “madewell”.
- **Max**: Measured on the search term “max clothing”.

- [Madewell profile](/demand/global-en/brands/madewell)
- [Max profile](/demand/global-en/brands/max)
- [All women's fashion retailers worldwide](/demand/global-en/categories/womens-fashion-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Madewell or Max more popular in search?

In September 2026, Madewell had more branded searches than Max among women's fashion retailers worldwide. Madewell had about 823,000 branded searches, while Max had 18,100. Madewell made up 0.88% of all women's fashion retailer searches we track, and Max accounted for 0.02%.

## Cite this page

Brandwave. "Madewell vs Max: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/madewell-vs-max

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/madewell-vs-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.