--- title: "MadeGood vs Quaker Oats: Which is searched more?" description: "Is MadeGood or Quaker Oats more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/madegood-vs-quaker-oats" publisher: "Brandwave" --- # MadeGood vs Quaker Oats: Which is searched more? Is MadeGood or Quaker Oats more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MadeGood and Quaker Oats - **Competitive set**: Granola bar brands - **Market**: Global - **Month measured**: Sep 2026 - **MadeGood Share of Search**: 10.6% - **Quaker Oats Share of Search**: 0.83% ## Is MadeGood or Quaker Oats more popular in search? - In September 2026, MadeGood had more branded searches than Quaker Oats among granola bar brands worldwide. MadeGood had about 76,600 branded searches, while Quaker Oats had 6,000. MadeGood made up 10.6% of all granola bar brand searches we track, and Quaker Oats accounted for 0.83%. - MadeGood was ahead of Quaker Oats in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 7.8% to 10.6%, and its estimated monthly branded searches moved from 58.6K to 76.6K. - Across the 12 months ending September 2026, Quaker Oats’ share of searches among granola bar brands worldwide moved from 0.9% to 0.83%, and its estimated monthly branded searches moved from 6.7K to 6K. ## Top granola bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quaker Oats was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MadeGood and Quaker Oats were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Valley | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kind | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MadeGood | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Quaker Oats | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | RXBAR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clif Bar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about granola bar brands - Asked ChatGPT "Which granola bar brand should I go to?": 1. Kind, 2. Nature Valley, 3. MadeGood - Asked ChatGPT "What are the best granola bar brands?": 1. Nature Valley, 2. Kind, 3. Quaker Oats, 4. RXBAR, 5. MadeGood - Asked ChatGPT "What's the best granola bar brand for school snacks?": 1. MadeGood, 2. Kind - Searched Google, AI Overview "granola bars": 1. Quaker Oats - Searched Google, AI Overview "granola bar brands": 1. Nature Valley, 2. Quaker Oats, 3. MadeGood, 4. Clif Bar, 5. RXBAR, 6. Kind Not named in any answer: Cadbury and Belvita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for granola bar brands worldwide in September 2026? - In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%. - Estimated monthly branded searches for Quaker Oats worldwide fell 10.4% over 12 measured months, from 6.7K to 6K in September 2026. ## Month by month | Month | MadeGood estimated searches | MadeGood Share of Search | MadeGood rank | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.6K | 7.8% | 6 | 6.7K | 0.9% | 8 | | Nov 2025 | 47.9K | 3.6% | 6 | 4.6K | 0.35% | 8 | | Dec 2025 | 39.2K | 5.9% | 6 | 3.8K | 0.57% | 8 | | Jan 2026 | 58.6K | 8.3% | 6 | 5.4K | 0.77% | 8 | | Feb 2026 | 47.9K | 6.6% | 6 | 6.4K | 0.89% | 8 | | Mar 2026 | 62.7K | 7.3% | 4 | 5.7K | 0.67% | 8 | | Apr 2026 | 58.6K | 7.8% | 6 | 4.9K | 0.65% | 8 | | May 2026 | 58.6K | 8.6% | 6 | 6.4K | 0.93% | 8 | | Jun 2026 | 51.2K | 7% | 5 | 3.9K | 0.53% | 8 | | Jul 2026 | 51.2K | 7.8% | 4 | 3.9K | 0.6% | 8 | | Aug 2026 | 76.6K | 9% | 3 | 5.2K | 0.61% | 8 | | Sep 2026 | 76.6K | 10.6% | 3 | 6K | 0.83% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using MadeGood’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MadeGood**: Measured on the search terms “made good granola bars” and “madegood”, summed into one figure. - **Quaker Oats**: Measured on the search terms “quaker chewy” and “quaker granola bars”, summed into one figure. - [MadeGood profile](/demand/global-en/brands/madegood) - [Quaker Oats profile](/demand/global-en/brands/quaker-oats) - [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MadeGood or Quaker Oats more popular in search? In September 2026, MadeGood had more branded searches than Quaker Oats among granola bar brands worldwide. MadeGood had about 76,600 branded searches, while Quaker Oats had 6,000. MadeGood made up 10.6% of all granola bar brand searches we track, and Quaker Oats accounted for 0.83%. ## Cite this page Brandwave. "MadeGood vs Quaker Oats: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/madegood-vs-quaker-oats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/madegood-vs-quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.