---
title: "MadeGood vs Mother Earth: Which is more popular?"
description: "Is MadeGood or Mother Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/madegood-vs-mother-earth"
publisher: "Brandwave"
---

# MadeGood vs Mother Earth: Which is more popular?

Is MadeGood or Mother Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MadeGood and Mother Earth
- **Competitive set**: Granola bar brands
- **Market**: Global
- **Month measured**: Oct 2026
- **MadeGood Share of Search**: 15.3%
- **Mother Earth Share of Search**: 0.09%

## Is MadeGood or Mother Earth more popular in search?

- In October 2026, MadeGood had more branded searches than Mother Earth among granola bar brands worldwide. MadeGood had about 67,600 branded searches, while Mother Earth had 390. MadeGood made up 15.3% of all granola bar brand searches we track, and Mother Earth accounted for 0.09%.
- MadeGood was ahead of Mother Earth in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 14.3% to 15.3%, and its estimated monthly branded searches moved from 47.9K to 67.6K.
- Across the 12 months ending October 2026, Mother Earth’s share of searches among granola bar brands worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 210 to 390.

## Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mother Earth did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nature Valley | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Kind | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| MadeGood | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Quaker Oats | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| RXBAR | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Clif Bar | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Nutri-Grain | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Carman's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mother Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Griffin's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arnott's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Brookfarm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about granola bar brands

- Asked ChatGPT "Which granola bar brand should I go to?": 1. Kind, 2. Nature Valley, 3. MadeGood
- Asked ChatGPT "What are the best granola bar brands?": 1. Nature Valley, 2. Kind, 3. Quaker Oats, 4. RXBAR, 5. MadeGood, 6. Nutri-Grain
- Asked ChatGPT "What's the best granola bar brand for school snacks?": 1. MadeGood, 2. Kind
- Searched Google, AI Overview "granola bars": 1. Quaker Oats
- Searched Google, AI Overview "granola bar brands": 1. Nature Valley, 2. Quaker Oats, 3. MadeGood, 4. Clif Bar, 5. RXBAR, 6. Kind

Not named in any answer: Belvita, Kellogg's, Carman's, Mother Earth, Griffin's, Arnott's and Brookfarm.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for granola bar brands worldwide in October 2026?

- In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.
- Estimated monthly branded searches for Mother Earth worldwide rose 85.7% over 12 measured months, from 210 to 390 in October 2026.

## How has branded search for MadeGood and Mother Earth changed worldwide over the last 12 months?

| Month | MadeGood estimated searches | MadeGood Share of Search | MadeGood rank | Mother Earth estimated searches | Mother Earth Share of Search | Mother Earth rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 47.9K | 14.3% | 5 | 210 | 0.06% | 11 |
| Dec 2025 | 39.2K | 12.3% | 5 | 210 | 0.07% | 11 |
| Jan 2026 | 58.6K | 13.5% | 5 | 260 | 0.06% | 11 |
| Feb 2026 | 47.9K | 12.4% | 5 | 320 | 0.08% | 11 |
| Mar 2026 | 62.7K | 14.3% | 3 | 390 | 0.09% | 11 |
| Apr 2026 | 58.6K | 14.2% | 5 | 260 | 0.06% | 11 |
| May 2026 | 58.6K | 14.2% | 5 | 320 | 0.08% | 11 |
| Jun 2026 | 51.2K | 13.8% | 4 | 320 | 0.09% | 11 |
| Jul 2026 | 51.2K | 13.7% | 3 | 320 | 0.09% | 11 |
| Aug 2026 | 76.6K | 17.8% | 2 | 390 | 0.09% | 11 |
| Sep 2026 | 76.6K | 16.9% | 2 | 390 | 0.09% | 11 |
| Oct 2026 | 67.6K | 15.3% | 4 | 390 | 0.09% | 11 |

## How are MadeGood’s and Mother Earth’s branded searches counted?

Brandwave collects information about searches that people make online using MadeGood’s and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MadeGood**: Measured on the search terms “made good granola bars” and “madegood”, summed into one figure.
- **Mother Earth**: Measured on the search term “mother earth muesli bars”.

- [MadeGood profile](/demand/global-en/brands/madegood)
- [Mother Earth profile](/demand/global-en/brands/mother-earth)
- [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is MadeGood or Mother Earth more popular in search?

In October 2026, MadeGood had more branded searches than Mother Earth among granola bar brands worldwide. MadeGood had about 67,600 branded searches, while Mother Earth had 390. MadeGood made up 15.3% of all granola bar brand searches we track, and Mother Earth accounted for 0.09%.

## Cite this page

Brandwave. "MadeGood vs Mother Earth: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/madegood-vs-mother-earth

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/madegood-vs-mother-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
